As connected commerce continues to gain momentum globally, it’s increasingly important that retailers make online shopping as simple as a routine trip to the store, even if they’re browsing from the other side of the globe—and offering the right method of payment is critical.
To understand if a recent programmatic campaign was meeting its goal of driving brand awareness, Hipmunk leveraged Nielsen Digital Brand Effect to measure the impact.
Kiip, a mobile reward-based network, recently used Nielsen Digital Brand Effect to measure the brand lift of a series of in-app ad campaigns.
There’s no denying the growing importance of mobile in the marketing realm. In fact, smartphone penetration in the U.S. hit 80% in September 2015. But as penetration and usage climb, marketers are increasingly interested in tracking ROI.
Which generation is distracted most by technology at mealtimes, and which eats their meals away from home most frequently? The findings may surprise you.
New technology is everywhere. From the cars we drive to the stores where we shop, technology is changing our lifestyles. But when it comes to the walls in which we live, however, adoption rates for smart home products is still a work in progress.
With the Internet ablaze with memes about Millennials not wanting to use their mobile phones for calls and Drake’s latest hit about someone who used to call him on his cell phone, you might think that Americans are making fewer mobile calls than in the past. But are we?
Given our connected and modern lifestyles, it’s no surprise that a recent Demand Institute survey found that energy efficiency is still a top concern across America. In fact, 71% say energy efficiency is important, but only 35% consider their homes live up to that standard.
The most credible advertising comes straight from the people we know and trust. And it should come as no surprise that more than eight-in-10 global respondents (83%) say they completely or somewhat trust the recommendations of friends and family.
Hispanics are now the most avid smartphone users around. In fact, they’re on their phones for more than 14 hours a week for app, audio, video and web purposes. And when it comes to the other things we do with our phones—including talking—the same trend seems to hold true.