To find out fans’ comfortability in returning to stadiums based on the upcoming NFL and NBA seasons, Nielsen Sports conducted a Fan Insights survey with U.S. sports fans about their willingness to attend sporting events.
Much like we see in Hollywood, the library of video game remasters, remakes and reboots is continually growing, engaging both gamers seeking nostalgia as well as many who hadn’t even been born when the originals were released.
MLB's recent decision to move the All-Star Game highlights how rights holders, brands and athletes are taking a stand on social and political issues.
Learn how sponsorship value is evolving and why a clear understanding of ROI across channels and over time is a business imperative.
An analysis of data from Nielsen Sports Sponsorglobe found that Chinese brands will be responsible for one-third of all growth in the global sponsorship market over the next decade.
Branded crossover events, virtual concerts and celebrity influencer participations all fueled a video game groundswell that shows no signs of receding—even as the COVID-19 vaccine promises to allow people to once again be with each other IRL.
Much of life has moved online in the wake of the COVID-19 pandemic, and few industries have been better suited to this new normal than video games.
On this special episode, recorded at CES, Stephanie Llamas, Head of Research and XR at SuperData, a Nielsen company, and Vinay Narayan, Vice President of Platform Strategy and Developer Community at HTC Vive talk about the impact that XR will have on the gaming industry.
The best sports properties in the world will succeed in the long run by understanding the wants and needs of Generation Z and transforming themselves so they can attract and engage fans for years to come.
Despite their young ages, preteen (kids 7-12) gamers in the U.S. collectively spend what some might view as an unfathomable amount of money on video games. And given their desire to be social through gaming, they’re spending most of that money on in-game extras, like outfits, to differentiate...