Power of One: Athletes as Endorsers
For this special report, in collaboration with Leaders, a global sports business organization, Nielsen Sports has focused on the social media endorsement power—and potential—of a younger generation of global athletes.
Finally, a Reason to Celebrate the Length of an MLB Game
Unlike elsewhere in the world, corporate sponsorships on professional sports jerseys in the U.S. are far from commonplace. With an inside baseball view of how lucrative they could be for the MLB, however, going mainstream might be just around the corner.
Nielsen TV: The Importance of ‘GVC’ To Millennial Gamers
When it comes to video game engagement, the action is no longer limited to simply playing. This is especially true for U.S. Millennials, as 71% of Millennial gamers say they enjoy watching gaming video content as well, largely on platforms like Twitch and YouTube.
Nielsen TV: Getting to Know Millennial Video Gamers
Having grown up alongside the first Nintendo Entertainment System, which debuted in North America in 1985, Millennials now have careers, advanced degrees and families. That being said, they’re still gamers at heart, as two-thirds of Americans play video games every month. So what else do we know...
Predicting Performance of Athletes as Influencers: On-Court Performance Doesn’t Always Dictate Marketability
Some athletes are great at repeatedly making the highlight reels, and some excel at connecting with fans when they’re not competing. But does strong athletic performance always correlate with impactful fan engagement? Perhaps surprisingly, not always.
U.S. Music Mid-Year Report 2019
On-demand streaming continues to super-charge the U.S. music industry, as there were more than 507 billion on-demand streams in the first half of 2019. This exciting milestone was led by singles and albums by Ariana Grande, Billie Eilish, Halsey Khalid, BTS, LIl Nas X and Bad Bunny.
Millennials on Millennials: Gaming Media Consumption
Games have become part and parcel of the Millennial media diet, with two in three U.S. Millennials now playing every month. Brands and media companies should add gaming to their media plans so they reach a highly engaged Millennial audience.
Game On: Video Games are a Staple Among Millennials’ Media Diets
How important are video games to Millennials? According to our latest Millennials on Millennials report, which focuses on video game consumption among this demographic two in three Millennials in the U.S. play video games every month.
Women’s Football 2019
Fan interest and commercial investments in women’s football, or soccer, are growing leading into the 2019 FIFA Women’s World Cup. According to Nielsen Sports, 40% of the people in countries with a team competing in this year’s tournament are interested in women’s football.
Esports Playbook for Brands
Esports fans around the world include some of the hardest to reach consumers for brands because of their cord-cutting and ad-blocking tendencies. While esports unites them as a fan base, their digital-first mindset is pervasive in their approach to broader entertainment consumption.