Insights

Tracking the Hits Along the Musical The Long Tail

Glenn Peoples, Senior Editorial Analyst, Billboard For most people, Chris Anderson’s 2006 book The Long Tail marked a new way of thinking about selling goods on the Internet. Being free of the physical limits of shelf space, he predicted, would alter what people bought. For music, this would mean...

Mastering the Art of Mixing Bookshelf with Silver Screen

It’s not uncommon for a popular book title or series to go from the shelf to the big screen (Harry Potter, Twilight and The DaVinci Code). While those titles enjoyed notoriety prior to their movie debut, a lesser-known and less-recent book, Julia Child’s Mastering the Art of French Cooking,...

Report Americans Serious About Casual Game Play

Solitaire may be as sticky as World of Warcraft. While users of casual electronic games (card games, puzzles, etc.) spend less time per session playing them than those playing non-casual games (role playing games, shooter games, etc.) they are just as likely to return to them months later. A new...

Gamers Ready For Some – Madden NFL 10 – Football

A review of Nielsen’s Video Game Tracking data (tabulated weekly since July 2005) for the Madden football franchise reaffirms that Madden is a household name among active gamers like AAA brands such as Halo, Grand Theft Auto, Call of Duty and Mario. August usually belongs to Madden, with few...

Glenn Beck, Stephanie Plum Series Lead Latest Book Sales

For the week of June 22-28, 2009, TV host Glenn Beck’s book, Common Sense: The Case Against an Out-of-Control Government, Inspired by Thomas Paine topped the non-fiction charts as books from Janet Evanovich’s Stephanie Plum series, Finger Lickin’ Fifteen and Fearless Fourteen...

The Value Gamer: Play and Purchase Behavior in a Recession

The current economic downturn has led many in the video game industry, and entertainment in general, to worry about their bottom lines as consumers slash discretionary spending. But based on recent questions asked to 2400 gamers and over three and a half years of historical data from...

Movie-themed Video Games Transforming the Industry

Summer blockbuster season is in full swing, bringing with it video games tied to the latest cinematic franchises. Additionally, this spring and summer features game releases that are offshoots of the classic Batman, Ghostbusters and The Godfather franchises. Though dismissed in the past, movie...

Major E3 Announcements Fuel Big Buzz for Gaming Companies

The three major gaming corporations went head-to-head for the attention of consumers last week by making major announcements at E3, one of the largest gaming conferences in the world. Consumers online have taken notice – during last week’s conference, buzz is up 30% from the comparable...

The State Of The Video Gamer Suitable For All Ages

Video games are attracting more people than ever.  Traditionally the realm of younger males, gaming has grown increasingly popular among women, older players and other demographic groups.  And while the weak economy has had an effect on many forms of entertainment, video games have shown an...