The widespread adoption of mobile payment services in Africa has many looking to crypto currencies as a natural next step—one that’s removed from conventional banking systems and offers protection against currency devaluation.
The rise in buy now, pay later services increased notably when the effects of the pandemic set in, bolstered by the flexibility and convenience of interest-free payment plan options—a dramatically different alternative to traditional credit cards.
In financial services, an abundance of brands have historically focused more on sales activation tactics than brand building, which makes it challenging to engage new customers and drive long-term growth.
Technology, access to information, digitization, personalization and virtualization are shaping the future of the financial services landscape.
Learn more about how both traditional financial institutions and financial disruptors can win with consumers in this new digital banking age.
With digital growth, financial services consumers are increasingly gravitating to new companies—not their primary banks—for their financial services needs.
Using data from the latest Nielsen Total Audience Report: Advertising Across Today’s Media, we’ve identified three primary consumer recovery groups: Recovery Optimists, Cautious Optimists and Recovery Pessimists.
With many countries re-opening into what appears to be a long-term recessionary environment, companies are naturally looking to make comparisons to past times of economic challenge. But the lessons of the past may not may not be a perfect fit for today.
This episode explores how brands are incorporating corporate social responsibility into their daily business practices, how they’re engaging their employees to amplify their impact and retain talent, and how social good can be good for communities and the bottom line.
The “pay for what you use” sales model is broadening beyond the publishing realm, including the insurance space. In fact, usage-based insurance is quickly gaining traction, particularly among younger drivers.