Insights

Purchase Intent for 3DTV Varies Around the Globe

Asia Pac, Latin America and MEAP Consumers Lead 3DTV Adoption; U.S. and Europe Take ‘Wait and See’ Approach It has been almost a year since 3DTV debuted at the Consumer Electronics Show where nearly all international TV manufacturers demonstrated their new 3DTV capabilities and generated...

Nielsen China Forum Chinese Auto Industry Races Forward

New Opportunities for Long-Term Growth Come from Lower Tier Cities China’s economic growth has led to massive expansion across all consumer categories as its citizens become more affluent, and, in many cases, have discretionary income for the first time. But one sector stands out for growth...

Slow Start Expected on India 3G Adoption

Only one in five of India’s urban, mobile subscribers will adopt 3G services in the short term, a new study by The Nielsen Company has found. Despite high awareness of 3G and its capabilities to deliver broadband content, it may be as long as 8-10 years before the majority of mobile users are on a

Global Ad Spending Shows Signs of Growth

As global ad spending continues a steady climb to recovery in the first half of 2010, advertising in the world’s largest market is also seeing signs of growth, with a 3.8 percent increase in U.S. ad spending year-over-year, according to figures released today by The Nielsen Company. The U.S....

Australian Election Drives Record Mobile Web Usage

Australians’ use of mobile phones to access mobile news sites has reached record levels in the wake of the country’s closest ever election result, according to the latest mobile traffic figures from The Nielsen Company. Nielsen recorded an overall volume jump of 19 percent in August, with...