Insights

COVID-19: Tracking the Impact on Media Consumption

As COVID-19 sweeps the globe, consumers are dramatically changing their purchase and media behaviors. Nielsen is tracking these changes and establishing navigation beacons for companies trying to understand the changes and plan for what comes next.

Quarantined Consumers Are Staying Connected With TV and Social Media

Marketers are adapting to a new world of TV advertising in the midst of COVID-19. With consumers staying home and TV consumption at a high, we look to highly engaged social media communities to discover what TV audiences are tuning in to in response to disruptions in regular TV programming. Here we...