Streaming climbs to new heights again in April despite a dip in total TV viewing
This is the first time streaming has eclipsed 30% of total TV usage. The increased share was backed by almost the same volume of streaming as in March, despite a 2.1% dip in total TV viewing, which is seasonally reflective of usage at the start of spring.
Getting closer: Influencers help brands build more personal consumer connections
Marketers looking for ways to stay top-of-mind with consumers are turning to social media—and influencers—to build more personal (and profitable) connections.
Building better connections
Brands that can harness data to dial in the right combination of influencer, platform, content and interest can create connections that drive engagement—and ROI.
U.S. podcast listenership continues to grow, and audiences are resuming many pre-pandemic spending behaviors
Podcast listeners are more likely than the general population to resume some of their pre-pandemic activities, including shopping for groceries at physical stores, shopping for non-grocery items at physical stores and dining out at restaurants.
Podcasting Today
The strength of the podcast industry spans well beyond offering audiences a growing bevy of titles—especially for advertisers. That’s because podcast audiences are shedding their COVID-induced spending inhibitions.
Eurovision-ary: How performers capture the ears—and moods—of global audiences
In addition to impressive viewership, the Eurovision Song Contest provides insight into the emotions of the audience—through the mood of the songs they vote for.
Bridging the gap: Better audience targeting with context and behavior data
As engagement with digital channels continues to rise, understanding the consumers behind those engagements is essential for matching the right message with the right audience.
Driven to watch: How a sports docuseries drove U.S. fans to Formula 1
TV programming can do more than just fuel internal passions: In the case of docuseries, which are becoming increasingly popular on streaming platforms, Nielsen research has found that they can transform audiences into sports fans.
What’s old is new again: Bundles could help consumers cope with increasing streaming service choice
It’s easy to see how audiences could feel overwhelmed by the wealth of new streaming services. In fact, the abundance of services has many wishing for something that many cord cutters were once trying to get away from: bundled content.
Audiences’ share of time streaming hits new high in March
Gaining a full share point over February, streaming services benefited from the transition away from the finale of professional football and the Olympics, which bolstered fall and winter TV viewing across broadcast networks.