Discover the importance of a balanced marketing strategy and the benefits of short- and long-term initiatives along the path to sustained brand viability.
Long-term business vitality requires more than short-term activations, and holistic marketing requires a balance of short- and long-term activation strategies.
Connected TV options continue to expand and diversify, creating a wealth of opportunities for advertisers and agencies.
This guide outlines best practices and common pitfalls for a successful CTV advertising strategy, including audience buying and measuring ad effectiveness.
There are signs of a rebound across sectors, but that doesn’t alleviate the need for marketers to stay focused on the effectiveness of their marketing spend.
In this on-demand summit, senior industry experts and Nielsen leaders share the latest thought leadership and measurement advances in connected TV (CTV).
With just over two years of a track record, few would challenge the advertising prowess of online sports betting, especially within the local TV industry.
Marketers that thrived in 2020 used ingenuity and agility to keep in lock step with the pace of change. But change is far from over.
With Americans eager travel as COVID restrictions are lifted, advertisers can lead the industry by riding the wave of this growing consumer optimism.
Most marketers surveyed in the Nielsen Annual Marketing Report recognize the importance of first-party data, but confidence in data quality is universally low.