The 30-Second Ad Opens Opportunity for Measuring Brand Integrations in SVOD Programs
Given that SVOD content is free of advertising, product placements and branded integrations provide advertisers and agencies with a modern way to integrate brands into the burgeoning streaming realm while simultaneously gaining incremental reach.
Understanding Consumer Trends and Panel Integrity During the Time of COVID-19
Without a doubt, the pandemic amplified changes in media consumption behavior, but many of the changes were underway when consumers began to quarantine in mid March 2020.
Understanding the Importance of People-Based Data in a Cookieless World
Without cookies, marketers will need to re-assess the sources and quality of their data to establish and maintain relevant relationships with consumers. Quality first-party data will be critical, but it won’t be enough on its own.
Nielsen Annual Marketing Report: Era of Adaptation
Learn about smart marketing and advertising strategies for brands of all sizes to meet the escalating pressure to drive return on investment.
The Nielsen Annual Marketing Report Hub
This hub features the latest reports, data and insights in The Nielsen Annual Marketing Report series. Discover how marketers are approaching marketing.
It’s Time to Rethink Omnichannel Strategies
Not all online shopping ends with an electronic purchase. That’s why your omnichannel strategies can’t solely focus on the point of purchase.
The Nielsen Total Audience Report: Advertising Across Today’s Media
In this edition of the Nielsen Total Audience Report: Advertising Across Today’s Media, we cast a new eye on advertising. Find out where consumers are spending their time and money and how eager they are to spend again.
As Consumer Optimism Rises, So Will Brand Engagement
As consumers increasingly think about life and their activities away from home, brands and marketers need to focus on how individual consumers and consumer groups are prioritizing their re-emergence.
LOL: Amid Uncertain Times, Consumers Take Comfort in Nostalgic Comedy Shows
While the comedy genre is always popular, comedy viewing over the past year highlights a resurgence of nostalgia comedy programming, particularly shows featuring diverse leads and cast members.
Branded Integrations Come of Age in a Streaming World
In addition to providing incremental reach, product placements and branded integrations in SVOD programming provide advertisers and agencies with a modern way to integrate brands into the burgeoning streaming realm.