2020 has been branded with an assortment of labels and titles, but from a media perspective, it was a truly transitional year for streaming video. Here's a recap of the most watched original shows, acquired content, and movies on streaming platforms.
Nielsen released the top 10 shows on television for 2020. In all likelihood, the atypical nature of the year will be profound enough to drive permanent shifts in consumer behavior, including media consumption.
Learn how to incorporate branded content into your own marketing plans and measure success in this on-demand webinar.
News about the pandemic, rising instances of social injustice and a presidential election have all stolen share from live sports, as has the rise of subscription video on-demand content.
Watch a recording of Nielsen's free virtual event, "The Future of Media," featuring a cross-media overview, buy-side fireside chat and panel of industry leaders who are defining this next era of video content.
After living in a pandemic for nine months, daytime has become a second primetime for total TV consumption among many former office professionals and managers.
This page highlights some of Nielsen’s biggest holiday advertising and viewing insights and predictions for 2020.
Download this ebook for insights and strategies on how to transition from rudimentary metrics, gut feelings and market perceptions to quantifiable, future-proof marketing results.
Nothing illustrates Americans’ resilience quite like consumer spending. And after living alongside COVID-19 for the past eight months, a majority of U.S. adults are ready to mask up, leave home and get back to a lifestyle that’s not hampered by crisis—albeit safely.
With less than a week until the presidential election, it is paramount for advertisers to understand how they can best reach their audience as the countdown to the election begins its final stretch.