Featured Insights
From Great Panels Come Great Insights
At Nielsen, we believe that our panels make our company stand out. We devote a great deal of time and resources to ensuring that our panels produce high-quality data. By combining big data with smaller data sets from carefully chosen and measured households, we believe that we provide a higher...
Audio Today 2019
Radio continues to reach a large segment of Americans when they’re on the move, offering advertisers the ability to deliver the right message to the right audience at the right time.
Assessing Retail Store Size and the Impact of E-Commerce
In looking at store count trends over the past 10 years, we’re able to forecast which categories are most vulnerable to future e-commerce growth. That’s because store count changes across the U.S. have moved in sync with the adoption of e-commerce across categories.
2019 FIFA Women’s World Cup: Media Snapshot
There’s nothing like the thrill of sports, and the 2019 FIFA Women’s World Cup was a major attraction across screens of all sizes through the tournament’s closing match on Sunday, July 6. Notably, the final match between the U.S. and the Netherlands drew just under 14 million viewers—22%...
Choose it Or Lose It: Media Choice Abounds, But Many Americans Stay With What They Know
With so much choice available, how are modern consumers navigating the “paradox of choice” and deciding what to listen to and watch? Are they embracing subscription and and-demand services, or relying on traditional means like scheduled programs and live radio?
The Steady Reach of Radio: Winning Consumer Attention
The original electronic media, radio continues to reach more Americans than any other platform measured by Nielsen. Among adults 18+, radio reaches 92% of U.S. adults every week.
The Database: How Digital is Evolving Video Content
Regardless of how you define TV, there’s no mistaking the impact that advancing technology, internet connectivity, mobility, device fragmentation and platform diversity have had on the video industry. The result? A seemingly endless array of content that offers enough variety for even the...
TV Keeps Us Entertained Out-of-Home
Whether it’s watching the glitz and glamour on the red carpet, witnessing the wedding nuptials of the nerdiest theoretical physicist and neurobiologist, or rooting for the next singing sensation, U.S. consumers constantly watch entertainment programs regardless of where they are throughout the...
Entertainment Everywhere: Younger Audiences Roll Out the Red Carpet to Watch Outside The Home
In today’s landscape wrought with device fragmentation, content choices and unique consumption habits, younger audiences have seemingly been an enigmatic group that encapsulates these variables. Some of these complex issues, however, can be solved by looking toward a simple solution—out-of-home...
Methods & Models: A Guide to Multi-Touch Attribution
Multi-touch attribution eliminates biases by algorithmically allocating credit to every element of every touchpoint in the consumer journey, across marketing and advertising channels and tactics, according to its influence on driving a conversion event.
Affluent and Educated
Americans continue to watch the news to stay up-to-date in an era of mass information and accessibility. Furthermore, people aren’t just keeping tabs of the news in their homes; they’re also watching on linear TV when they’re on the go, whether it be at work or even in a bar.
Out-of-Home Viewing is Helping Boost Linear TV Viewership Amid 24/7 News Cycle
Linear TV remains a primary source of news for U.S. adults. But viewers aren’t just tuned in within the comfort of their homes, especially young women. Today, news on linear TV transcends location, as people of all ages and walks of life readily turn to the news everywhere throughout their daily...
The Database: The Upfronts and the Changing Media Landscape
What do the Upfronts mean for the various players involved? How are shifts in audience viewing habits affecting the buying and selling of media? And how are media providers and advertisers adapting to this new media landscape?