Connected devices are the industry’s great amplifier of content
When we take a step back and aggregate all of our TV usage, the shift to using TV-connected devices over the past 10 years is significant.
Five factors shaping the future of sports marketing
Looking ahead to 2022 and beyond, Nielsen Sports has identified five areas of focus for marketers. Download Five Factors Shaping the Future of Sports Marketing to learn how to engage audiences and support your brand.
Beyond martech: building trust with consumers and engaging where sentiment is high
While brands can use data to inform messaging, leverage modern martech to improve targeting and measure engagement to gauge performance, there is one facet of marketing that modern technology can’t help with: consumer trust.
Drama and sports bolster broadcast viewing in October, according to The Gauge
According to The Gauge, Nielsen’s total TV and streaming snapshot, broadcast gained 2 share points to represent 28% of total TV viewing in October.
In uncertain times, continuous planning should be the new norm
Nielsen recently identified three pillars of effective media planning that marketers should focus on in order to thrive in an uncertain future—focusing on the people they’re trying to reach, connected planning and continuous planning.
Deliver an immersive experience to sports fans
The future of sports entertainment is data-informed. Learn how to harness the power of data to enrich the experience for fans across all sports.
Embrace change in your media planning: 3 pillars of effectiveness
Marketers must treat planning as an always-on exercise and center each decision around the people they’re trying to reach. With a shift in mindset, marketers can leverage continuous and connected planning to ensure efficient and effective business growth.
Share brand ownership by investing in content that resonates with your audience
As our population diversifies and personalization becomes increasingly important, brands will need to embrace inclusion by sharing ownership with consumers.
Media is complex: Three pillars can simplify measurement for marketers
As complexity in the media industry rises, Nielsen believes brands should focus on three key measurement pillars.
How brands can tackle ad avoidance
While brands shouldn’t abandon their traditional advertising strategies, they certainly do need tailored initiatives to engage with their audiences—especially as the media landscape fragments across platforms and services.