Insights

2020 Holiday Media Pop-Up

This page highlights some of Nielsen’s biggest holiday advertising and viewing insights and predictions for 2020.

ROI Elevated

Download this ebook for insights and strategies on how to transition from rudimentary metrics, gut feelings and market perceptions to quantifiable, future-proof marketing results.

Young, Diverse Audiences Are Leaning into TV News

The time Americans spend watching TV news has been rising since the fall of last year, and it peaked at just under nine-and-a-half hours each week in April of this year—the height of the stay-at-home period in the U.S. Younger generations are driving the growth of news consumption.

Host-Read Podcast Ads Pack a Brand Recall Punch

Listeners’ affinity for podcast show hosts is just as important from an ad perspective as it is for show content. That’s because the ads that hosts read drive more brand recall than non-host-read ads.

LGBTQ+ Gamers are an Untapped Demographic

Simulation games inherently move at a different pace than role-playing, adventure and sports games, but they’re a go-to favorite among many players in a key gaming demographic: the LGBTQ+ community.