It’s March. And that means it’s bracket time in the U.S. But when it comes to springtime match-ups, the action isn’t confined to the basketball court. Competition across the grocery store is fierce, so we’ve taken an in-depth look across the aisles to see which categories came out on top in our second annual Total Store Bracket.
To find out, we evaluated the top 16 product groups across the entire store and organized them into brackets. From there, we calculated winners based on year-over-year dollar sales growth for 2014 and 2015. In the battle for points, our final four products highlight how important fresh foods are to consumers. The results also emphasize consumer desires for health and wellness and convenience products. Notably, this year’s results aren’t that different from last year’s. And these products aren’t just growing dollar sales because of rising prices. In fact, the products that made it to the final four all gained on volume sales as well.
When we take a closer look at the fresh items driving growth within the final four, products with health and wellness and convenience features rise to the top.
Today’s grocery store has myriad moving parts, and they’re evolving steadily to meet shifting consumer needs. So the key for retailers and operators is to stay informed about pattern shifts and leverage growing categories through partnerships, promotions and merchandising.