If you think innovating can be hard normally, try doing it during a global pandemic. It can become downright defeating if you allow it. But if innovation were easy, everyone would do it.
Even during a crisis like the novel coronavirus (COVID-19) pandemic, businesses need to consider strategic plans and continue to invest in their brands. Continuing to invest in advertising will help set your company up for success when life eventually settles into a new normal.
In times of uncertainty, it’s important to stay connected with your consumers. Whether you’re trying to add new benefits to your offerings to keep up with changing consumer opinions, updating claims on your packaging or building your innovation pipeline to meet emerging needs, you need consumer...
As we look for a pathway out of the global COVID-19 pandemic, one thing is clear: This situation requires collective action and meaningful collaboration across different communities, countries and cultures. We've identified some consistent themes across sustainability, brand loyalty and efficacy...
COVID-19 has changed everything, hasn’t it? So why should businesses and marketers have sustainability on their agendas? While certain sustainability claims may not seem as relevant today, some, such as local sourcing, will become ever more important to consumers in the near future.
With the economic and social impact of the COVID-19 emergency being felt around the globe, there is a natural tendency to make comparisons to the Great Recession. Some habits from that period will be repeated, but to make side-by-side comparisons would be overly simplistic.
We’ve seen many headlines about Asian Americans falling victim to hate and harassment amid the COVID-19 pandemic. But we are not a community that will sit quietly and turn a blind a eye. We are one with a voice to be heard.
As we grapple with the spread of COVID-19 and its implications for our lives, we need to remember that public health experts, first responders and government officials rely on data from the U.S. Census to make critical decisions. Everything from the size and number of hospitals to the amount of...
At Nielsen BASES, the prospect of deriving new insights from consumers by using different interfaces is an exciting idea. Could dating app style swiping be the next great market research technique?
As we explore and analyze the impacts of current events like the novel coronavirus (COVID-19) on media consumption, we certainly can’t ignore the influence of multicultural consumers in the U.S.