Digital channels now capture over half of all advertising spending in the U.S. Understanding that marketing has changed doesn’t mean you know how to navigate the new landscape or what others in the field are doing to keep up.
Product innovators and marketers spend an exorbitant amount of time and effort perfecting their products before they bring them to market. So, how do they know when the innovation is ready for launch?
We’ve been tracking a move toward “healthier” drinking, and this trend will continue into 2020. Younger generations are leading this shift, and it will affect drinking quantities and preferences.
In the coming months and year, expect to see an increase in spirits with no alcohol. There will be a greater variation in products to appeal to different drinkers. On-premise creativity will continue to fuel alcohol-free cocktail menus and bars across the country.
In the next five years, A/VR technology will augment the shopping journey in increasingly meaningful ways—from the way consumers discover, choose, share, buy and engage with brands.
Distribution affects new product sales. This is obvious. What’s less obvious is the extent to which CPG manufacturers can predict and control distribution for a new product, especially during the first year in-market.
We know a really good idea and a potential threat when we see one, right? We might, but the most common monitoring approach is to keep a close eye on the in-market performance of those innovations. But this wait and see approach relies on in-market performance, which means it has two serious flaws.
As cannabis-curious consumers and companies wait for additional guidelines from federal regulators, Nielsen believes that brands, marketers and consumers will have a big appetite for data and information about cannabis in 2020, giving us a peek into what a cannabis-rich consumer packaged goods...
We’re all human, and that means we don’t always do as we say. But there are reasons for that. Some are logical, others are emotional...but the gap is real. And the smartest companies are dialed into the nature of human behavior.
30,000 new products each year is a lot for anyone to think about, and it might seem hard to stand out in a sea that large. But, in reality, there has never been a better time for manufacturers to find breakthrough success with innovation.