A well-executed barbell strategy maximizes reach through consumer choice; viewers who prefer to stream will stream and those who prefer to watch on TV, whether live or time shifted, will do so.
With the right measurement and creative thinking, marketers can ensure their tactics map to specific objectives that move their business forward.
Marketers need to think about using both brand and growth marketing tactics instead of doubling down on one for a quick win.
Having an agile solution, focused on granular insights, across all channels in the consumer journey has become table stakes for the modern digital marketer, and savvy marketers are not compromising on any facet.
Black achievements have a history of being erased in media. As viewers, content creators, storytellers and journalists, we must work to expand the narrative.
Future success in the streaming space will hinge on more than just great content—it will need directions to help viewers find it.
Without third-party cookies, marketers can’t overlook the need for accurate measurement as changes in the digital media environment accelerate.
The Black Lives Matter movement has broken through as a collective mission finding allies across genders, ethnicities, and communities of all sizes.
Nielsen's Ameneh Atai explores the benefits of "always on" digital measurement, while sharing how Nielsen is implementing this type of measurement.
As Women’s History Month came to a close this year, Sandra Sims-Williams reflects on her career and this year’s International Women’s Day theme: #ChoosetoChallenge.