Featured Insights
From Great Panels Come Great Insights
At Nielsen, we believe that our panels make our company stand out. We devote a great deal of time and resources to ensuring that our panels produce high-quality data. By combining big data with smaller data sets from carefully chosen and measured households, we believe that we provide a higher...
Audio Today 2019
Radio continues to reach a large segment of Americans when they’re on the move, offering advertisers the ability to deliver the right message to the right audience at the right time.
Data Integration + Data Enrichment = Faster Insights
The combination of data integration and data enrichment enables sophisticated analytics to produce effective, actionable business intelligence—intelligence that was previously locked away in different systems.
Sampling is the Key to Representative Person-Level Measurement
It’s not practical, feasible or necessarily a good idea to try measuring consumer behaviors by engaging with as many people as possible. That’s where sampling comes in.
Brands increase trust—and prices—through sustainability
Products that are environmentally friendly and use recycled packaging resonate most strongly with consumers. This is good news for all marketers seeking to connect with sustainability minded consumers.
Investing in Trust Will Lubricate Business Frictions in China
Frictions around a growing economy like China’s should be expected. They’re growing pains. In fact, it’s these very signs of friction that demand a lubricant for business in China and for those who do business with China. And that lubricant is trust.
It’s Not Guessing, It’s Science – Data Science
Data science is the field of study that focuses on obtaining insights and information--anything of value--from data. Data science, when applied to different fields, can lead to incredible new insights for all business units.
Consumer Disloyalty is the New Normal
A whopping 46% of consumers tell us they are more likely to try new brands than they were five years ago; a clear signal to a trend we should expect to intensify. Yet we see few signs that adjustments have been made to marketing initiatives or innovation pipelines to match these numbers.
Combating the Long Tail with Data Science
You don't have to look far to see rapidly growing or already mature 'disruptors' in retail and manufacturing, but the long tail of market disruption goes way beyond that in today's age of consumer disloyalty.
The Science to Make Sense of Big Data
The data generated by our day-to-day activities can help brands and marketers understand consumer needs and drive growth for their businesses. But first, they need to make sense of all the data.
What is ‘The Cloud’?
The cloud can save enterprises time and money while improving agility and scalability, all of which are important factors you need in today’s competitive landscape.
My Relationship with a Biscuit Pack
My experience with the orange pack of biscuits is typical of how shoppers interact with product packs. Packs catch the shopper’s attention at the “Zeroth moment of truth”—when the shopper is in front of a screen. They then catch the shopper’s attention in front of the shelf—that’s the...
Technology Ecosystems Explained
Much like the term open, “ecosystem” is a word that is used frequently throughout the tech space, yet has developed many interpretations over time. Understanding ecosystems, however, is vital, especially for those companies looking to put the customer at the forefront of their business...