Without third-party cookies, marketers can’t overlook the need for accurate measurement as changes in the digital media environment accelerate.
The Black Lives Matter movement is no longer just for or embraced by people of color, but it has broken through as a collective mission finding allies across gender, ethnicity, and communities of all sizes.
Nielsen's Ameneh Atai explores the benefits of "always on" digital measurement, while sharing how Nielsen is implementing this type of measurement.
As Women’s History Month came to a close this year, Sandra Sims-Williams reflects on her career and this year’s International Women’s Day theme: #ChoosetoChallenge.
Women make up more than half of the U.S. population, but they are still fighting for equality in the world of sports.
Learn how auto marketers can position themselves to defend and grow their share-of-market during today's era of electric vehicle disruption.
In the wake of COVID-19, marketers are wondering which consumer behaviors will stick and which will revert? Heather Jordan, SVP, Ad Intel, Nielsen, shares three lessons.
Although Asian Americans are the fastest-growing population in America, they have a low share of screen across all television programming. The industry can do more to bring authentic stories and depictions to our living rooms.
As Black audiences look to invest their time and money on content, the diversity of content that platforms offer could be the deciding factor for consumers weighing which services to keep after a trial period.
When planning and optimizing, brands need to re-focus their efforts on people—the north star for any marketing message, advertisement or campaign.