Nielsen 2020: Off-Premise Predictions for Beverage Alcohol
We’ve been tracking a move toward “healthier” drinking, and this trend will continue into 2020. Younger generations are leading this shift, and it will affect drinking quantities and preferences.
Nielsen 2020: 10 On-Premise Predictions for the New Year
In the coming months and year, expect to see an increase in spirits with no alcohol. There will be a greater variation in products to appeal to different drinkers. On-premise creativity will continue to fuel alcohol-free cocktail menus and bars across the country.
AR and VR Will Drive Omnichannel 2.0
In the next five years, A/VR technology will augment the shopping journey in increasingly meaningful ways—from the way consumers discover, choose, share, buy and engage with brands.
Distribution: The Undervalued Lever of New Product Success
Distribution affects new product sales. This is obvious. What’s less obvious is the extent to which CPG manufacturers can predict and control distribution for a new product, especially during the first year in-market.
Your Competitor Just Innovated: Here’s the Agile Way to a Proper Response
We know a really good idea and a potential threat when we see one, right? We might, but the most common monitoring approach is to keep a close eye on the in-market performance of those innovations. But this wait and see approach relies on in-market performance, which means it has two serious flaws.
Our 2020 Forecast for the U.S. Hemp-CBD and CPG Industries
As cannabis-curious consumers and companies wait for additional guidelines from federal regulators, Nielsen believes that brands, marketers and consumers will have a big appetite for data and information about cannabis in 2020, giving us a peek into what a cannabis-rich consumer packaged goods...
From Ideal to Real: Bridging the Gap to Better Eating in America
We’re all human, and that means we don’t always do as we say. But there are reasons for that. Some are logical, others are emotional...but the gap is real. And the smartest companies are dialed into the nature of human behavior.
Bursting with new products, there’s never been a better time for breakthrough innovation
30,000 new products each year is a lot for anyone to think about, and it might seem hard to stand out in a sea that large. But, in reality, there has never been a better time for manufacturers to find breakthrough success with innovation.
7 Important Factors That Will Shape the Future of Convenience Retail
Across the U.S. retail landscape, we believe convenience stores will grow faster than all other offline channels over the next five years, reflecting the hyper focus consumers are putting on expediency.
Brands, It’s Time to Wise Up to Women
Despite the headlines and hashtags, women around the world are fatigued and believe meaningful change is coming too slowly. So how can brands ensure they’re making authentic connections with women?