Insights

Nielsen 2020: 10 On-Premise Predictions for the New Year

In the coming months and year, expect to see an increase in spirits with no alcohol. There will be a greater variation in products to appeal to different drinkers. On-premise creativity will continue to fuel alcohol-free cocktail menus and bars across the country.

AR and VR Will Drive Omnichannel 2.0

In the next five years, A/VR technology will augment the shopping journey in increasingly meaningful ways—from the way consumers discover, choose, share, buy and engage with brands.

Our 2020 Forecast for the U.S. Hemp-CBD and CPG Industries

As cannabis-curious consumers and companies wait for additional guidelines from federal regulators, Nielsen believes that brands, marketers and consumers will have a big appetite for data and information about cannabis in 2020, giving us a peek into what a cannabis-rich consumer packaged goods...

Brands, It’s Time to Wise Up to Women

Despite the headlines and hashtags, women around the world are fatigued and believe meaningful change is coming too slowly. So how can brands ensure they’re making authentic connections with women?