A Cultural Turning Point: Breaking Our Silence On Racial Injustice
George Floyd’s death was a turning point. It made clear for many Americans that these were not isolated incidents, but symptoms of a much broader collection of work we still need to do as a society.
Progress, But Not Equal Pay
When it comes to equal wages, Latinas in the U.S. are paid far less on average than their White male colleagues. In fact, of all the equal pay day observances of the year, #LatinaEqualPayDay is notably the last one.
Why ‘Political Ratings,’ and Why Now
In today's shifting and divisive political climate, sophisticated voters are in search of relevant political messaging to better understand how their local, state and presidential candidates can best serve their needs.
Voter Registration is Key to Winning the Hispanic Vote
For the first time, Hispanics will form the largest voting bloc after the non-Hispanic White population. So the question on everyone's minds is whether the uncertainty of the times will drive more Latinos to the polls.
What BASES Top 25 U.S. Breakthrough Innovations Can Teach Us About Innovating in the New Normal
Consumer appetite for new products is strong, but what is relevant today may be different in some categories and relatively unchanged in others. To remain competitive, manufacturers need to adapt their innovation pipeline to meet the evolving wants and needs of their buyers.
The Secret To Successful Addressable TV
The TV space is a challenging ecosystem and growing more complex with each passing day. Innovative addressable TV is designed to streamline and provide a better advertising experience for all - including the consumer. The key to a successful addressable TV platform that creates value opposed to...
‘Tis the Season for Customer Intelligence
With the holidays fast approaching, CPG advertisers will soon need to navigate a new normal of COVID-19 during what’s typically their busiest season. They’ll need the right customer intelligence data to design strategic campaigns and connect with shoppers.
Game Makers Need to Plan for the End of the Remake and Remaster Gravy Train
Certain remakes have been blockbuster successes, but game makers should take care to avoid becoming over-reliant on repackaging classic titles.
Innovating in the Digital Era: The Evolving Role of Digital Media on New Product Launches
When considering new launches, the role that advertising plays is consistent: Advertising drives awareness; awareness drives trial; and trial drives volume. It makes sense therefore, that when compared to existing products, new products are more reliant on advertising support to grow.
Unemployment is at the Heart of Long-Term Consumer Change
Two important narratives have been necessarily conflated as the novel coronavirus (COVID-19) has made its way around the world this year: the devastating impact of the deadly disease on the lives of millions and their loved ones and the almost immediate effect on the global economy.