The Database: How Addressable Advertising is Personalizing the TV Experience
This special episode, recorded during Advertising Week, focuses on addressable advertising and how the media industry can use it and other approaches to best reach the audiences they seek to engage with—particularly women.
The Nielsen Audio Podcast: The (Neuro)Science Behind Great Radio Ads
How can broadcasters make their radio ads more memorable and more impactful with consumers? Neuroscience is how.
The Database: Who’s Buying Your Brand and How to Grow It
With a massive 42% of global consumers actively on the hunt for new and different, there’s never been a more important time to look at your brand targeting strategies—things like acquisition and retention—and have clear insight into the implications of those strategies. And that’s what this...
The Database: How Human Trends Are Driving Growth for U.S. Pet Food
In the last decade or so, Americans are increasingly thinking of—and shopping for—their pets as furry family members. The humanization of pets is driving trends across the pet food industry that align with many of the trends we’re seeing in the human food and beverage industry. But the...
The Database: What’s on Tap for the Alcoholic Beverage Industry?
Americans aren’t drinking the way they were just a few years ago. An abundance of choice and the influence of health and wellness trends are re-shaping behaviors and preferences. There are ways, however, to break through. That’s because today’s consumers are seeking experiences—both in...
The Database: How Digital is Evolving Video Content
Regardless of how you define TV, there’s no mistaking the impact that advancing technology, internet connectivity, mobility, device fragmentation and platform diversity have had on the video industry. The result? A seemingly endless array of content that offers enough variety for even the...
The Database: Innovating for Today's Onmichannel Shoppers
This episode dives into how manufacturers and retailers can innovate new products that meet consumers’ needs in today's increasingly digital retail landscape, as well as how Asian American consumers are leaning heavily into digital in their consumer journey and helping to drive shifts across...
The Database: Can Corporate Citizenship Be Good for Communities and the Bottom Line?
This episode explores how brands are incorporating corporate social responsibility into their daily business practices, how they’re engaging their employees to amplify their impact and retain talent, and how social good can be good for communities and the bottom line.
The Database: Deciphering Digital's Role in Cross-Platform Advertising
In this episode, Marissa McArdle, VP, Product Leadership, Nielsen, and Leslie Pitterson, VP, Media Communications, Nielsen Global Media, explore the role that digital plays in today’s ad landscape.
The Database: What Omnichannel Really Means in Today's Retail Environment
Savvy retailers that view the retail landscape through an omnichannel lens are succeeding where others aren’t. So what does that look like exactly?