Insights

The Database: Innovating for Today's Onmichannel Shoppers

This episode dives into how manufacturers and retailers can innovate new products that meet consumers’ needs in today's increasingly digital retail landscape, as well as how Asian American consumers are leaning heavily into digital in their consumer journey and helping to drive shifts across...

The Nielsen Audio Podcast: Your Brain on Audio

In a two-part series spanning episodes three and four, the Nielsen Audio Podcast sits down with Professor Rob Potter from Indian University to learn about using cognitive science to make better radio content.

The Database: The Business of Sustainability

By 2021, we expect sustainably minded shoppers in the U.S. to spend up to $150 billion on sustainable consumer packaged goods. But while we’ve been tracking sustainable intentions and spending trends for some time, we wanted to explore the broader impact of this behavior – what it means for...

The Database: The Business of Podcasting

On this episode, we’re exploring the business of podcasts: Who the players are; how content gets distributed; what the advertising options look like; and how data is growing in importance in podcast ad campaigns.