Insights

The Database: The Business of Podcasting

On this episode, we’re exploring the business of podcasts: Who the players are; how content gets distributed; what the advertising options look like; and how data is growing in importance in podcast ad campaigns.

The Database: Getting Into the Game with Sports Marketing

This episode of The Database explores the ins and outs of sports marketing. With digital devices increasing fans' access to their favorite sports, as well as new ones, the opportunities for brands and rights holders are growing—provided they can engage today's fans.

The Database: Implementing Agile Thinking in the FMCG Market

Staying nimble in today’s fast-paced market, isn’t easy, especially for large, multinational brands with massive scale and global footprints. Many companies look to agile processes as a means to innovate faster, but they often skip steps in the process. So can agile thinking work in the...