At Nielsen, we believe that our panels make our company stand out. We devote a great deal of time and resources to ensuring that our panels produce high-quality data. By combining big data with smaller data sets from carefully chosen and measured households, we believe that we provide a higher...
Radio continues to reach a large segment of Americans when they’re on the move, offering advertisers the ability to deliver the right message to the right audience at the right time.
In looking at store count trends over the past 10 years, we’re able to forecast which categories are most vulnerable to future e-commerce growth. That’s because store count changes across the U.S. have moved in sync with the adoption of e-commerce across categories.
While choice and access are fantastic for shoppers, manufacturers and retailers now have an incredible burden to bear—make an offering so great that consumers won’t seek an alternative elsewhere.
On this episode, we’re exploring the business of podcasts: Who the players are; how content gets distributed; what the advertising options look like; and how data is growing in importance in podcast ad campaigns.
This episode of The Database explores the ins and outs of sports marketing. With digital devices increasing fans' access to their favorite sports, as well as new ones, the opportunities for brands and rights holders are growing—provided they can engage today's fans.
There’s no denying the fact that consumers around the world are paying more attention to the impact of their decisions on the world around them. And the more attention they pay to sustainability, the more companies have to as well.
Staying nimble in today’s fast-paced market, isn’t easy, especially for large, multinational brands with massive scale and global footprints. Many companies look to agile processes as a means to innovate faster, but they often skip steps in the process. So can agile thinking work in the...
Hispanic consumers are young, digitally connected and socially engaged. For brands and marketers, connecting with this important and growing consumer segment requires action now.
It’s a good time to be a consumer. The product landscape is flooded with variety and options, and it seems like new channels to access those options are constantly expanding. That alone sets the stakes pretty high for brands looking to stand out.
This episode of The Database takes a look at local and out-of-home TV viewing—who’s watching, the contributions they add to the overall viewing picture and how networks, advertisers and agencies should be looking at the evolving trends in the local and OOH TV environments.
This episode of The Database explores the growing universe of streaming video and over-the-top content. We delve into the technologies consumers are using to tap into this content, the growth in the amount of content they’re consuming, as well as how these trends are shaping the overall video...
African Americans, Asian Americans and Hispanics represent approximately 40% of the U.S. population—that number is growing. Learn what drives multicultural consumers to spend and how marketers can reach and engage these shoppers.