Christmas is an important time of year for the alcohol industry in the U.K., as off-trade alcohol sales over the 12 weeks of Christmas account for around a sixth of all Christmas fast-moving consumer goods (FMCG) sales and a third of total annual off-trade alcohol sales.
While organic products are growing popularity, they're not necessarily a fad. Sales of organic FMCG haven’t waned, and given sales trajectory across the store, organic appears to be an age-old growth driver that’s here to stay.
Compared with Generation X and older generations, Millennials are at the start of their adult buying journeys. And as a result, this generation’s spending power is only going to increase over time.
Amid the country’s rising love for craft beer, it should come as no surprise that taprooms and tasting rooms are providing new and creative experiences for craft drinkers to engage with their favorite brews.
With high temperatures, summer is a popular season for sparkling water, and this summer is no exception. Nielsen’s Friday morning data shows that the week ended Aug. 11, 2018, alone generated nearly $49 million in sparkling water sales—a figure that’s up 22% from the same time last year.
As temperatures rise in the summertime, so too does Americans’ desire for boozy beverages to quench their thirst. Nothing says summer quite like BBQs and beer, cocktails by the pool, or rosé at a picnic.
As many might expect, Happy Hour is the clear winner when it comes to on-premise alcohol sales. But as expected as it might be, a recent analysis shows just how important this daypart is.
One FMCG category that is seeing significant growth, and is indicative of shifting spending in emerging markets, is beer. So what can beer tell us?
With so many consumer eyes browsing the myriad of options on store shelves, those seconds of consideration are pivotal for brands. Among hundreds of offerings, is the package quickly grabbing consumers’ attention?
Now in place, the minimum pricing of alcohol regulation in Scotland means that a single unit of alcohol cannot be sold for less than 50p. And as a result, the stronger the drink, the more expensive it will be. So what effect might that have on consumption?