At Nielsen, we believe that our panels make our company stand out. We devote a great deal of time and resources to ensuring that our panels produce high-quality data. By combining big data with smaller data sets from carefully chosen and measured households, we believe that we provide a higher...
Radio continues to reach a large segment of Americans when they’re on the move, offering advertisers the ability to deliver the right message to the right audience at the right time.
The combination of data integration and data enrichment enables sophisticated analytics to produce effective, actionable business intelligence—intelligence that was previously locked away in different systems.
It’s rational that shoppers would be willing to pay more for a product that is of a higher demonstrated quality or value, but there is also a more subjective component that factors into many shoppers’ ideas of what premium means.
While organic products are growing popularity, they're not necessarily a fad. Sales of organic FMCG haven’t waned, and given sales trajectory across the store, organic appears to be an age-old growth driver that’s here to stay.
As 2018 starts to wind down, economic and consumer spending trends for a majority of markets around the world are in better standing than they were earlier in the year.
With the vast amount of time Americans spend using their devices throughout the day, it is inevitable that some of this usage is occurring simultaneously.
A new era of sustainability is rising and it’s touching every corner of the world. Consumers in markets big and small are increasingly motivated to be more environmentally conscious and are exercising their power and voice through the products they buy. But why do these shifts feel so urgent?
A slight drop in consumer sentiment in the second quarter was reflected in a slight pullback in spending in certain markets, as skepticism about the future had some consumers feeling as though their free cash would be better served in savings rather than on discretionary purchases.
Forty-nine percent of Americans plan to start their holiday shopping before the Black Friday weekend shopping spree begins, starting on Thanksgiving evening. However, Black Friday and Cyber Monday are still key moments in time for making holiday purchases.
Latinas have increasingly become the breadwinners and purchase decision makers in their households. Retailers and marketers have an opportunity for growth if they are able to reach these powerful consumers.
Across the FMCG space, half of all shopping trips now include the purchase of a clean label product. That said, certain shoppers are more likely to gravitate to clean label products than others. So who’s driving this shift?
Despite tight economic conditions in Latin America, consumers are still seeking out the best products for their money, which highlights opportunity in the premium and health and wellness categories.