COVID-19: Key questions all marketers should be asking
Staying put is what’s best for reducing the spread of the COVID-19, but home bound consumers are having an immediate impact on brands. Marketers now have to reduce spending while continuing to engage buyers. How can businesses support their brands and make money in such uncharted waters?
Radio is ‘Comfort Food’ As Media Consumption Rises Amid COVID-19 Pandemic
Amid the various media options consumers have to choose from, including streaming platforms and connected TVs, a recent Nielsen survey found that 83% of consumers say they’re listening to as much or more radio as they were before the COVID-19 pandemic.
From 0 to 200: Virtual NASCAR Takes Over Esports Amid Sports Blackout
On Sunday, March 22, NASCAR broke new ground by holding the first ever eNASCAR iRacing Pro Invitational Series race, putting actual NASCAR drivers into simulators for a virtual competition that aired live on FOX Sports 1. Drivers—including Jimmie Johnson, Denny Hamlin and the recently retired...
In the ‘New Normal’ of COVID-19, Local TV News Proves to Be the Medium of Choice for News and Information
As concerns and restrictions around COVID-19 heighten in the U.S., consumers are gravitating to local news outlets to stay informed about the impact of the pandemic on their communities.
Staying PUT: Consumers Forced Indoors During Crisis Spend More Time On Media
Regardless of whether you call it social distancing, quarantining or retreating to a safe place, heading home amid concerns about the novel coronavirus (COVID-19) is bound to affect media consumption habits. In fact, staying put in our homes can lead to almost a 60% increase in the amount of...
Podcast Content is Growing Audio Engagement
As new media options like podcasts mature, U.S. consumers are opting to add them to their daily routines instead of simply replacing the traditional fare. And when it comes to audio, podcast listeners actually listen to more broadcast radio than people who don’t listen to podcasts at all.
Ad-Supported Audio Presents a Compelling Opportunity
Audio is fundamentally different from video in a number of ways, and business models need to reflect them. And as streaming becomes ubiquitous, it’s important for audio providers to embrace the fact that consumers are more apt to gravitate toward free options. After all, that’s where the...
The Database: A Step Toward Widespread Addressable Ads on Linear TV
On this special episode, recorded at CES, Kelly Abcarian, General Manager for Nielsen’s Advanced Video Advertising Group, and Dan Callahan, SVP of Data Strategy and Innovation at FOX, talk about what the beta release of Nielsen’s Addressable TV platform means for the industry, as well as what...
Tops of 2019: Radio
Adults 18 and older in the U.S. spend just shy of six hours (5 hours, 51 minutes) with their TV-connected devices each week. While that’s nothing to snub your nose at, it’s dwarfed by the amount of time Americans spend with traditional radio, the proverbial patriarch of the media industry.
Tops of 2019: Television
As another decade of television becomes part of history, the definition of “TV” has never been so hard to pin down, and that’s something we’ll continue to see in the years ahead. In the chase for eyeballs, however, one thing, and one thing alone, will win the TV audience: good content.