Truth in measurement has never been more important than it is today. Therefore, truth is our only agenda. But arriving at that truth has never been more complicated. While many view big data as a panacea for measurement in a digitally rich world, we know it’s not that simple.
This special episode, recorded during Advertising Week, focuses on addressable advertising and how the media industry can use it and other approaches to best reach the audiences they seek to engage with—particularly women.
With more content today than most of us know what to do with, what defines a hit is undoubtedly different than 20 or 30 years ago. But HOW we define a hit is perhaps more important.
The only thing consistent about the media industry is change. Media fragmentation is the new norm. People are constantly modifying what media they consume, how they consume it and when they consume it. Currency data is critical to understanding the engagement of these audiences through reach and...
The typical U.S. adult streamer spends an average of just under one hour (57 minutes) streaming non-linear content to their TVs in a regular day. That’s significantly less time than streamers spend with linear TV: two hours 42 minutes.
According to Nielsen’s National Television Household Universe Estimates, there are 120.6 million TV homes in the U.S. for the 2019-20 TV season.
Learn findings from an analysis of 750 digital advertising campaigns for 31 CPG brands and see why the type of data an advertiser uses for targeting consumers has a significant impact on ROI.
While some may equate data science as pulling rabbits from hats, this thinking is misguided. But this is largely because the vast majority of people don’t understand the workings of data science.
See seven factors changing the CPG ecosystem and learn how multi-touch attribution can help brands improve conversions and increase market share.
It’s not practical, feasible or necessarily a good idea to try measuring consumer behaviors by engaging with as many people as possible. That’s where sampling comes in.