Insights

Being seen on screen 2021

According to our latest Diverse Intelligence Series report, Nielsen data for the 2020-2021 TV season shows that among the top 1,500 programs in the U.S. (across broadcast, cable, and streaming), 78% have some presence of racial, ethnic, gender or sexual orientation diversity. 

The not so hidden problem with big data sets

Big data sets don’t have rich details about actual people—from age, to income, to race and ethnicity—the way you do with a robust panel. These data sets, because they’re created by machine-to-machine transfers, also increase the possibility of waste and fraud.

Podcasting today

This issue of Podcasting Today presents an overview of who is listening to podcasts, how often they’re listening, as well as insights into the unique ability of podcasts to drive stronger brand recall than traditional forms of advertising.

CTV and Streaming Glossary

This glossary aggregates many of the terms and acronyms pertaining to connected TV and streaming to provide clarity amid a quickly evolving and important space in the broader media industry.

The state of global media

Watch this on-demand session to hear top industry experts and Nielsen leaders discuss how to navigate the global media landscape today and tomorrow.