As Consumer Spending Increases in the U.S., More Americans are Ready to Open Their Wallets
Nothing illustrates Americans’ resilience quite like consumer spending. And after living alongside COVID-19 for the past eight months, a majority of U.S. adults are ready to mask up, leave home and get back to a lifestyle that’s not hampered by crisis—albeit safely.
Beyond SVOD: Capitalizing on the Growth of Ad-Supported Streaming
Watch this on-demand webinar to gain insight into today's streaming landscape, nation-wide streaming TV viewership trends and takeaways to adapt ad-supported video on demand (VOD) streaming for success.
Nielsen Local Watch Report: Diverse, Young and Informed - Today's Growing Local News Audience
This edition of the Nielsen Local Watch Report takes a deeper look at TV news viewing across various entities and how they have grown, particularly local news.
Young, Diverse Audiences Are Leaning into TV News
The time Americans spend watching TV news has been rising since the fall of last year, and it peaked at just under nine-and-a-half hours each week in April of this year—the height of the stay-at-home period in the U.S. Younger generations are driving the growth of news consumption.
Why ‘Political Ratings,’ and Why Now
In today's shifting and divisive political climate, sophisticated voters are in search of relevant political messaging to better understand how their local, state and presidential candidates can best serve their needs.
The Power of the Black Community: From Moment to Movement
2020 has been a year of life-changing moments. The COVID-19 pandemic, politics and racial injustice have affected every single American. For African Americans, the reckoning has extended beyond any single moment, becoming a matter of life and death.
How Streaming Enablement in 2020 Has Changed the Media Landscape
While total media consumption has largely normalized since the peaks we saw in March and April, the massive streaming enablement during that period has brought streaming to the forefront of the media landscape.
The Impact of COVID-19 on Video Streaming and Local News Consumption
In addition to driving increased streaming, COVID-19 is having a significant impact on local news reliance and consumption.
How Americans are Adjusting to Working from Home Full-Time
Despite the challenges and adjustments that working from home involves, such as toddlers, animals, potentially sharing tight quarters with others, most Americans enjoy the convenience, still feel engaged with their roles and believe it makes it easier to strike a work-life balance.
Understanding the Total Audience: Insights, Trends, and The Path Forward Amidst COVID-19
Watch the on-demand webinar to explore findings from the August 2020 edition of Nielsen's Total Audience Report: Special Work From Home Edition.