As the Audio Landscape Evolves, Broadcast Radio Remains the King
According to Nielsen’s second-quarter 2017 Comparable Metrics Report, radio remains the top way to reach consumers across all media platforms. Each week, more Americans tune into radio (93%) than watch television, or use smartphones, tablets or computers.
Super Bowl LII Draws 103.4 Million TV Viewers, 170.7 Million Social Media Interactions
According to preliminary results, the telecast of Super Bowl LII on NBC drew an average TV audience of about 103.4 million viewers who tuned in to watch the Philadelphia Eagles take on the New England Patriots.
The Truth is Out There: Knowing the Real Addressable Universe Is Crucial to TV Buys
In order for agencies to accurately plan and execute media campaigns beyond age and gender--and for media owners to appropriately value these advanced demographics--it's crucial to know how many of these people there actually are.
The Gift That Keeps on Giving – Holiday Season Radio Listening
The release of Nielsen’s holiday book portable people meter (PPM) ratings reveals a surprising result from the end of the 2017 listening year. The AC format set a new all-time high for audience share in during the holiday season.
Nearly 46 Million Viewers Watch President Trump's State of the Union Address
An estimated 45.6 million people tuned in to watch President Donald Trump deliver his State of the Union address in Washington, D.C., on Tuesday, Jan. 30, 2018.
The Database: Episode 5, Media Minutes, Digital Devices, and the Generation Driving Today’s Trends
In this episode of The Database, a podcast from Nielsen, we’re diving into media, specifically how much time we spend with devices, which devices are growing in popularity and how Millennials are driving trends across these devices.
Cutting-Edge Content from Digital Publishers Keeps Millennials Coming Back for More
Nielsen worked with several major digital publishers to learn more about the audiences that engage with their content day-to-day, helping them to put the pieces of the consumer picture together for the first time using measurement metrics that are comparable to those used to measure TV audiences.
Why You Need a Comprehensive Over-The-Top Strategy. And now.
The “input button,” an often misunderstood piece of remote control real estate, unlocks a wide range of content for consumers with an array of devices, and it’s no longer invisible to audience measurement.
2017 U.S. Music Year-End Report
The surge in music streaming continued throughout 2017. Overall consumption of albums, songs and audio on-demand streaming grew 12.5% year over year. A 59% increase in on-demand audio streams offset track and album sales declines.
Holiday Music Drives Gains for Adult Contemporary Stations
Nielsen’s PPM December ratings reveal another strong month for AC radio–the format that most often switches to holiday programming at the end of the year. In fact, this year’s December result represents a high water mark for AC in December dating back to the beginning of comprehensive PPM...