Insights

Uncovering Trends in Media Content Across TV and Digital

Live TV continues to be the largest contributor to time spent when it comes to watching TV-originated content. Within the 18-34 demographic, 66% of the time they spend watching content from the four leading broadcast networks occurs through live TV viewing. When consuming content originated from...

The Nielsen Total Audience Report: Q3 2018

In this edition of the Nielsen Total Audience Report, we are happy to share year-over-year comparisons of media use to show how consumer behaviors have shifted across comparable measurement intervals.

Over-the-Air TV is Booming in U.S. Cities

While the majority of U.S. homes still subscribe to a pay-TV service (cable or satellite), the shift to free broadcast TV suggests that folks are exploring alternatives. And with a myriad of internet options available today, many of them aren’t being mutually exclusive with their viewing options.

Understanding Campaign Audiences Across TV + Digital

Through Total Ad Ratings, which provides independent, de-duplicated audience measurement of cross-platform ad campaigns, Nielsen conducted an analysis into how major global brands are allocating their media investments and reaching consumers.