Thanks to the internet, researching a car has never been easier. What used to take days, traveling from dealer to dealer, now takes minutes as potential purchasers cruise websites and forums to view details on new models, check dealer inventory and pricing, read reviews and even negotiate entire...
Marketers and brands have a tremendous market share growth opportunity in the automobile and jewelry categories, where black women are spending more than other consumers.
In this webinar, a Nielsen expert discusses one of many marketing challenges for automotive brands that are looking to reach consumers today.
When it comes to large purchases, buying a new or used vehicle is near the top of the list. But before they drive their new purchase off the lot, consumers have a lot of decisions to make about the type of vehicle they plan to buy.
Mothers are at the epicenter of the family circle and are often balancing motherhood, work and most importantly, life. But what does this look like across the country’s many local communities, and how are stay-at-home and working moms adapting to technology and using media?
When it comes to consumer purchase behavior, there’s no greater motivator than price—especially for large investments like automobiles. This will likely be the case for years to come, but recent research indicates that price, along with a few other traditionally desired characteristics, are on...
While there’s no shortage of high-tech innovation in our pockets, homes and on the horizon, none rank higher than safety when it comes to what Americans look for in their vehicles. In fact, across five key categories in a recent survey, U.S. consumers said they’re most interested in technology...
This year’s study found that plenty of Americans are actually in the dark about many of the advancements now available in new automobiles. Comparatively, they’re much more dialed in to technology that pertains to safety and connectivity.
There are plenty of open questions about autonomous cars, but in a time when today’s youths eat, sleep and breathe all things digital, it’s worth exploring youth sentiment around this buzzed-about topic in the auto world.
Technology continues to be on the fast track, and it's changing consumer behavior and media habits. It's also helping today’s digital-savvy shoppers, particularly those in the market for a car.