The visibility of U.S. Hispanics highlights an increase in cultural inclusivity and civic representation as well as recognition of the community’s strides. With continuing progress in educational pursuits, economic gains and more, the Latinx community and its influence on the new American...
According to the newly released April 2018 Audio Today Report, today's expanding audio universe remains a reliable way for advertisers to engage today’s diverse audiences.
Podcasting continues to evolve as it engages and entertains growing audiences. And avid podcast fans can play a crucial role for marketers and advertisers looking to identify what’s next for this burgeoning medium.
When it comes to life choices, nearly every generation has drawn at least a little ire from their longer-lived predecessors—be it their style of clothing, political views or taste in media. From music to movies, younger, often early adopters, have a penchant for blazing their own, new paths.
In anticipation of next year’s presidential election, political buzz is in full swing across the U.S. While campaign planners develop outreach strategies, they should consider older Latinos—a large demographic that could fuel decisive swing votes in many upcoming local and state elections.
While younger Latinos are commanding widespread attention in the U.S. marketplace, older Latinos’ purchasing and consumption preferences can offer a unique opportunity for advertisers and marketers to extend their reach to a fast-growing consumer group in an increasingly multicultural U.S....
Hispanic Baby Boomer (50-64) and Greatest Generation (65+) consumers are redefining retirement by living and working longer, establishing increased wealth potential and bearing the torch as the cultural matriarchs in their families and communities.
Globally, consumers largely favor TV as the device of choice for watching video programming. However, there are a few regional and generational differences in how we watch.
According to Nielsen’s new Audio Today report, Millennials hold the majority when it comes to the number of weekly radio listeners by generation in the U.S. Of the 243 million Americans (aged 12 or older) using radio each week, 66.6 million of them are Millennials.
Radio, one of the original mass mediums, continues to play a big part in the lives of Americans everywhere—with 243 million Americans listening weekly. For advertisers, that means radio delivers a mass audience in real-time across markets large and small that is highly qualified.