At Nielsen, we believe that our panels make our company stand out. We devote a great deal of time and resources to ensuring that our panels produce high-quality data. By combining big data with smaller data sets from carefully chosen and measured households, we believe that we provide a higher...
Radio continues to reach a large segment of Americans when they’re on the move, offering advertisers the ability to deliver the right message to the right audience at the right time.
The combination of data integration and data enrichment enables sophisticated analytics to produce effective, actionable business intelligence—intelligence that was previously locked away in different systems.
Yes, and it’s soon to be the decade of the sustainable shopper. In a limited store growth environment, U.S. consumers continue to choose sustainable products over conventional options, making sustainability a consistent growth opportunity for manufacturers.
The visibility of U.S. Hispanics highlights an increase in cultural inclusivity and civic representation as well as recognition of the community’s strides. With continuing progress in educational pursuits, economic gains and more, the Latinx community and its influence on the new American...
According to the newly released April 2018 Audio Today Report, today's expanding audio universe remains a reliable way for advertisers to engage today’s diverse audiences.
Podcasting continues to evolve as it engages and entertains growing audiences. And avid podcast fans can play a crucial role for marketers and advertisers looking to identify what’s next for this burgeoning medium.
For this year’s International Women’s Day, Nielsen explored how women’s attitudes and beliefs are evolving alongside the larger ongoing discussion of gender equality. The good news is that younger women are more optimistic about their futures.
With such an extended age gap between Canadian Millennials and Baby Boomers, it’s no surprise that they shop differently and have varying tastes and preferences. However, these preferences may not be as different as you might think.
Millennials' significant influence over the viewing, retail, dining and even housing landscape is undeniable. And they are only starting to flex their spending power. Tap into the Millennial mindset and unlock the power of 1.7 billion people.
When it comes to life choices, nearly every generation has drawn at least a little ire from their longer-lived predecessors—be it their style of clothing, political views or taste in media. From music to movies, younger, often early adopters, have a penchant for blazing their own, new paths.
According to a recent Nielsen survey conducted by Harris Poll, nearly 9 out of every 10 (88%) of U.S. beer drinkers say that it’s a great time to be a beer lover.
Today’s consumers are diverse and demanding. They also want more personalization than ever—from deals designed just for them to finding their favorite product stocked on the shelves at their local store. The stakes are high for retailers and manufacturers, but the right analytical approach can...