In today’s media industry, every second really counts
Today, 15 seconds is most common for TV ads; comparably, ads on the internet can be as short as a single second. For brand advertisers, that means that regardless of platform, every second matters.
Five factors shaping the future of sports marketing
Looking ahead to 2022 and beyond, Nielsen Sports has identified five areas of focus for marketers. Download Five Factors Shaping the Future of Sports Marketing to learn how to engage audiences and support your brand.
Beyond martech: building trust with consumers and engaging where sentiment is high
While brands can use data to inform messaging, leverage modern martech to improve targeting and measure engagement to gauge performance, there is one facet of marketing that modern technology can’t help with: consumer trust.
Seeing and believing: Meeting Black audience demand for representation that matters
As the media industry looks to be more inclusive of Black storytellers and grow their brand awareness with Black audiences, a deeper understanding of the community is increasingly critical.
In uncertain times, continuous planning should be the new norm
Nielsen recently identified three pillars of effective media planning that marketers should focus on in order to thrive in an uncertain future—focusing on the people they’re trying to reach, connected planning and continuous planning.
Deliver an immersive experience to sports fans
The future of sports entertainment is data-informed. Learn how to harness the power of data to enrich the experience for fans across all sports.
Widespread m-payment adoption in Africa inspires growing interest in crypto currencies
The widespread adoption of mobile payment services in Africa has many looking to crypto currencies as a natural next step—one that’s removed from conventional banking systems and offers protection against currency devaluation.
Embrace change in your media planning: 3 pillars of effectiveness
Marketers must treat planning as an always-on exercise and center each decision around the people they’re trying to reach. With a shift in mindset, marketers can leverage continuous and connected planning to ensure efficient and effective business growth.
4 tips for authentic branded content
When branded content is built into marketing strategies and supported by real consumer voices, brands and audiences alike can enjoy more authentic and lasting interactions.
Share brand ownership by investing in content that resonates with your audience
As our population diversifies and personalization becomes increasingly important, brands will need to embrace inclusion by sharing ownership with consumers.