Insights

COVID-19 Intelligence Roundup

The Nielsen Intelligence team has been following COVID-19 developments since January and identified significant changes in consumer behavior that will impact how consumers are served all over the world.

Pet Care is the Next Big CBD Opportunity in the U.S.

Cannabis is poised to be the next big opportunity in the U.S. consumer packaged goods market (CPG). That opportunity, however, isn’t limited to just human consumers. Given the love that consumers have for their pets, the cannabis opportunity, particularly with respect to CBD, is just as big.

The 5 New Must-Dos of Marketing

Digital channels now capture over half of all advertising spending in the U.S. Understanding that marketing has changed doesn’t mean you know how to navigate the new landscape or what others in the field are doing to keep up.

Game Changer

The best sports properties in the world will succeed in the long run by understanding the wants and needs of Generation Z and transforming themselves so they can attract and engage fans for years to come.

How America Will Eat

There’s no single definition for what constitutes healthy food today. And, Millennials have certainly indicated that health is not the sole factor driving changes in eating habits. Millennials are most likely to define healthy eating in practical ways, whereas surveyed Boomers, Greatest...

Attention Marketers: U.S. Women Are Eager to Hear From You

Despite the countless responsibilities and challenges that women have in a given week, they’re voracious consumers of media. In an average week, the 156+ million women in the U.S. consume 73 hours of media—that’s five more hours of media than men.