Transparency is key to authentically connecting with consumers, but are companies sharing all that their consumers want to know?
Companies and consumers are pushing each other forward in creating more demand for sustainability, particularly among the companies listed as part of JUST Capital’s annual ranking of its “JUST 100,” of which Nielsen is a part.
For companies to successfully fulfill the demand for greater transparency, they need to be in tune to what causes and concerns consumers care about. A recent Nielsen study identified 16 hot topics related to today’s food/grocery industry and noted Americans’ level of awareness and interest in...
To win, companies need to understand who the sustainable shopper is, as well as how their lifestyle needs and expectations may influence their buying habits and preferences in the years to come.
Now more than ever, brands are “taking stands”—challenging the status quo, and their competitors. It’s a popular phrase, and an evolving idea in today’s social and political moment, not to mention over the past decade as corporate responsibility and sustainability has risen in prominence...
There are many problems and challenges ahead of us. We also have many possibilities and options to wade through as we navigate the right way forward. It’s up to us to leverage the opportunities by adopting better strategies for using data and technology.
Some companies take the world's long-term sustainability to heart and build their entire brands around it. But even if your company isn’t ready to dive into the deep end of sustainability, it’s important to take steps in the right direction.
Yes, and it’s soon to be the decade of the sustainable shopper. In a limited store growth environment, U.S. consumers continue to choose sustainable products over conventional options, making sustainability a consistent growth opportunity for manufacturers.
To do it right, companies need to invest in truly understanding their consumers and embed sustainability into their brand’s foundation. Authenticity comes through the end-to-end integration of sustainability into your processes and complete transparency with consumers along the way.
Millennials represent 26% of households across America. And not only do Millennials hold great potential as the new wave of parents, they also carry their fair share of weight when it comes to FMCG spending—which will grow as they progress in their careers.