Insights

Channel Shifting in a Tough Economy

CI SUMMARY: What do Spam and Ramen noodle sales have in common? Both are leading indicators that it’s crunch time in the aisles of America’s retailers as consumers tighten belts and budgets in response to investment losses and economic uncertainty. The economic signposts are everywhere—an...

Nielsen’s 2009 Consumer Survival Plan

It’s no secret that consumers nationwide have been forced to alter their behavior and spending patterns due to the weak economy in 2008. But, specifically, just how are they coping? Based on its extensive research in the Consumer Packaged Goods and Entertainment categories, The Nielsen...

How to Cope During Difficult Economic Times

The September 2008 “misery index”, a combination of unemployment and inflation rates, suggests that if misery loves company, consumers had lots of company in recent months. Who can blame them, given the perfect storm of worsening recession, corporate scandals, ongoing wars, volatile gas prices,...

Nielsen Consumer Insight Examines The Rise Of Russia

Already the sixth largest economy in the world, Russia is growing by leaps and bounds, Ilona Lepp of Nielsen Russia’s Retail Measurement Services reports in the September issue of Nielsen’s “Consumer Insight” online newsletter. According to the 2008 Nielsen Global Consumer Confidence...

Consumer Confidence Hits Its Lowest Level in Years

Consumer confidence has fallen to its lowest level in several years, according to the Nielsen Global Consumer Confidence Index, the definitive gauge of consumer sentiment around economic and social concerns across 51 countries. Nielsen’s Global Report on Consumer Confidence, Concerns,...