Personalization tactics alone won’t be enough to foster more meaningful, long-term relationships with customers.
In addition to impressive viewership, the Eurovision Song Contest provides insight into the emotions of the audience—through the mood of the songs they vote for.
While many titles form the bedrock of the traditional TV universe, an increasing amount is being developed for streaming services, and audiences are eating it up. In an average week, U.S. audiences stream almost 170 billion minutes of video content.
Working with female influencers is a winning move for brands looking to create an authentic connection with their consumers.
Looking at net worth, the trend is clear: 55-64 is the age break with the money to spend. In a 2021 survey, household net worth broken out by age rose from $380,000 for persons 25-34 to $450,000 for persons 35-54 to $504,000 for persons 55-64.
In celebration of Women’s History Month, we spoke to Crystal Echo Hawk, founder and Executive Director of IllumiNative, about amplifying the voices, stories and issues of her community in media content.
Tony Coles, Division President, iHeartMedia and Founder, Black Information Network, spoke with us about the power of radio and creating a platform for more authentic Black voices and nuanced stories.
Understand where and how Black audiences are connecting with audio.
This report examines the global consumer shifts over the last two years and their impact on sports sponsorship models and content distribution.
Learn how the media platforms can take a deep look —from the leadership to producers, writers and creators—to make sure that Black audiences feel seen and heard.