Insights

Uncommon Sense: Global Trends That Will Affect Us All

Earlier this week, I had the honor of participating in a panel at the Aspen Ideas Festival. The topic—“Global trends that will affect us all”—hit on the key issues that will shape our economies and cultures for the next 20 years. I was joined by our friend and client Zein Abdalla, a 20-year...

Cause We Care: Social Issues That Matter To Consumers

The world needs helping hearts and hands to improve the quality of life—and there are many who give selflessly to altruistic activities. Whether we donate our time, money or talent, the ultimate goal is to make an impact in the world around us. Increasingly, we expect the same from the companies...

Insights and In-Store: How Hershey Found Sweet Success

Kisses. Kit Kats. Krackels. What do these names have in common? They’re classic chocolate brands, and part of the Hershey family—an iconic name that’s been a part of consumers’ lives for more than a century. So how does an iconic brand turn familiarity into growth? At Nielsen’s Consumer...

Super Consumers: The Opportunity that’s Already There

Finding ways to grow sales is tough—possibly tougher than ever before. Yet despite obstacles like robust competition, a fragmenting media environment and growing piles of data, a handful of companies are finding growth opportunities within their existing customer bases. In fact, by identifying...

More Time at Home Equates to More Time in the Kitchen for Retirees

Once the novelty of retirement wanes, many retirees ask themselves: how do I fill the extra free time? As life after retirement often equates to more time spent at home, eating in can take on new meaning for older consumers who may now have more time to cook and may be more nutritionally aware than

Nielsen TV: On the Hunt for Super Consumers

Not all consumers are created equal. In fact, some can be so meaningful from a sales and growth perspective that they’ve been upgraded to “super consumer” status by some researchers and industry observers who realize how meaningful this group can be to companies and brands. As the most...