Uncommon Sense: Global Trends That Will Affect Us All
Earlier this week, I had the honor of participating in a panel at the Aspen Ideas Festival. The topic—“Global trends that will affect us all”—hit on the key issues that will shape our economies and cultures for the next 20 years. I was joined by our friend and client Zein Abdalla, a 20-year...
Case Study: 'Open Your World' To Consumers Through Storytelling
Heineken aspired to create a TV ad that captured the exotic and adventurous nature of its product. In the whirlwind of the ad, set during a vibrant Indian festival, the storyline was lost as viewers became distracted and overloaded between scenes.
Cause We Care: Social Issues That Matter To Consumers
The world needs helping hearts and hands to improve the quality of life—and there are many who give selflessly to altruistic activities. Whether we donate our time, money or talent, the ultimate goal is to make an impact in the world around us. Increasingly, we expect the same from the companies...
Insights and In-Store: How Hershey Found Sweet Success
Kisses. Kit Kats. Krackels. What do these names have in common? They’re classic chocolate brands, and part of the Hershey family—an iconic name that’s been a part of consumers’ lives for more than a century. So how does an iconic brand turn familiarity into growth? At Nielsen’s Consumer...
Super Consumers: The Opportunity that’s Already There
Finding ways to grow sales is tough—possibly tougher than ever before. Yet despite obstacles like robust competition, a fragmenting media environment and growing piles of data, a handful of companies are finding growth opportunities within their existing customer bases. In fact, by identifying...
Dollars, Euros, Yen and Trust: Valuable Currencies in the Share Economy
Trust is the cornerstone of any successful relationship, be it personal or professional. But what happens when the lines between public and private get blurred in a sharing economy? Trust transitions from expected to essential. When innovative spins on familiar standards emerge, it often takes time...
Five Years Later: U.S. Consumers Cautiously Leave the Shadow of the Great Recession
By James Russo, Senior Vice President, Global Consumer Insight, Nielsen June 2014 marks five years since the official end of the recession, and a lot can change in five years, especially when it comes to consumer behavior. When we compare the U.S. landscape of today with how it looked when the...
More Time at Home Equates to More Time in the Kitchen for Retirees
Once the novelty of retirement wanes, many retirees ask themselves: how do I fill the extra free time? As life after retirement often equates to more time spent at home, eating in can take on new meaning for older consumers who may now have more time to cook and may be more nutritionally aware than
Nielsen TV: On the Hunt for Super Consumers
Not all consumers are created equal. In fact, some can be so meaningful from a sales and growth perspective that they’ve been upgraded to “super consumer” status by some researchers and industry observers who realize how meaningful this group can be to companies and brands. As the most...
Let’s Talk About Sex—That is, the Sexes’ Different Points of View
While the notion of gender equality—the view that men and women deserve equal treatment—should be a universal human right, the majority of us around the world don’t actually believe that the sexes are treated the same. And when making financial, technological and retail decisions, men and...