Shoppers have been primarily driven to buy based on health and safety concerns throughout the pandemic, but a second layer of consumption behavior has been emerging from those experiencing financial restraint.
In addition to driving increased streaming, COVID-19 is having a significant impact on local news reliance and consumption.
Despite the challenges and adjustments that working from home involves, such as toddlers, animals, potentially sharing tight quarters with others, most Americans enjoy the convenience, still feel engaged with their roles and believe it makes it easier to strike a work-life balance.
This special episode of the Database delves into the new reality that many Americans are facing in light of COVID-19: spending more time at home, including the time we spend working. We explore the effects on our daily routines and getting everything done, as well as how it’s shaping our media...
According to the Nielsen Remote Workers Consumer Survey, work-from-home consumers are enjoying the change in their daily work routines. And to no surprise, the new normal includes a heavy dose of media consumption.
Beneath the headlines and social media commotion about high-profile SVOD titles like Tiger King, Upload and Ozark, a new form of digital streaming is gaining traction: those that are ad-supported.
In the U.S. streaming universe, the “other” players—everything other than Netflix, Hulu, YouTube, Amazon and Disney+ (which launched November 2019)—account for 23% of the total U.S. streaming pie. And the amount of time people spend watching this content is up more than 50% year-over-year.
Despite being thrust into the work-from-home experience with little prep time, new remote workers not only adapted, but quickly became comfortable with this new reality. Some are even thriving.
In addition to keeping us informed, the news media can often inspire quick, sometimes targeted, behavior shifts, especially in times of crisis. But in today’s prolonged timeline of crisis, there are other factors driving consumer behavior transformation.
The insights in this report will help you understand ways to continue building trust with the Hispanic community during these uncertain times and through the journey to recovery.