Asian Consumers Are Rethinking How They Eat Post COVID-19
Consumers across Asia have signaled their eating habits may change permanently once the world moves beyond the impact of the novel coronavirus (COVID-19). In an exclusive Nielsen study of 11 Asian markets, only Japanese consumers say they are less likely to change their eating habits as a result of...
Radio is ‘Comfort Food’ As Media Consumption Rises Amid COVID-19 Pandemic
Amid the various media options consumers have to choose from, including streaming platforms and connected TVs, a recent Nielsen survey found that 83% of consumers say they’re listening to as much or more radio as they were before the COVID-19 pandemic.
From 0 to 200: Virtual NASCAR Takes Over Esports Amid Sports Blackout
On Sunday, March 22, NASCAR broke new ground by holding the first ever eNASCAR iRacing Pro Invitational Series race, putting actual NASCAR drivers into simulators for a virtual competition that aired live on FOX Sports 1. Drivers—including Jimmie Johnson, Denny Hamlin and the recently retired...
In the ‘New Normal’ of COVID-19, Local TV News Proves to Be the Medium of Choice for News and Information
As concerns and restrictions around COVID-19 heighten in the U.S., consumers are gravitating to local news outlets to stay informed about the impact of the pandemic on their communities.
COVID-19: The Unexpected Catalyst for Tech Adoption
Challenges arising from the spread of the new coronavirus (COVID-19) are likely to accelerate the use of existing and new technologies and tools as consumers go into lockdowns, millions are forced to work from home and digital connectivity takes even more of a hold on everyday habits.
From The Field: Nielsen Russia Offers Personal Insight On Shopping Trends Amid The Covid-19 Outbreak
With a relatively low number of reported cases of COVID-19 in Russia, Nielsen’s 700 auditors have largely been able to operate normally, barring the addition of face masks where individuals choose to use them.
Staying PUT: Consumers Forced Indoors During Crisis Spend More Time On Media
Regardless of whether you call it social distancing, quarantining or retreating to a safe place, heading home amid concerns about the novel coronavirus (COVID-19) is bound to affect media consumption habits. In fact, staying put in our homes can lead to almost a 60% increase in the amount of...
COVID-19: Tracking the Impact on FMCG, Retail and Media
As the novel coronavirus (COVID-19) spreads across the globe, we're monitoring key consumer behavior thresholds to help fast-moving consumer goods (FMCG) brands and retailers understand the status of each market, as well as how to best respond.
From The Field: Nielsen South Korea Offers Personal Insight On Shopping Trends Amid The Covid-19 Outbreak
Katherine Kim and her team of 60 retail auditors had never had to deal with anything like the COVID-19 outbreak. Of course, no one had, and the sheer scale of it was daunting.
From The Field: Nielsen China Offers Personal Insight On Shopping Trends Amid The Covid-19 Outbreak
Joe Fan, who has a team of more than 1,200 retailer auditors operating across China, said access for his team was difficult at first, but they remained protected throughout the toughest days of the crisis.