An over-reliance on short-term sales drivers among many brands results in an unbalanced marketing strategy. In marketing, balance is key.
The appeal of conversion-driven marketing is clear, given the ability to register quick, measurable results. However, that shouldn’t overshadow brand building.
With the right measurement and creative thinking, marketers can ensure their tactics map to specific objectives that move their business forward.
There are signs of a rebound across sectors, but that doesn’t alleviate the need for marketers to stay focused on the effectiveness of their marketing spend.
In an increasingly digital media landscape, brands need to protect themselves from unintentionally funding anti-Asian hate speech in the wake of COVID-19.
Learn more about how both traditional financial institutions and financial disruptors can win with consumers in this new digital banking age.
With digital growth, financial services consumers are increasingly gravitating to new companies—not their primary banks—for their financial services needs.
Digital platforms have become the go-to opportunity for brands as they activate their sports partnerships, with social media a necessary activation component.
With Americans eager travel as COVID restrictions are lifted, advertisers can lead the industry by riding the wave of this growing consumer optimism.
Most marketers surveyed in the Nielsen Annual Marketing Report recognize the importance of first-party data, but confidence in data quality is universally low.