In anticipation of next year’s presidential election, political buzz is in full swing across the U.S. While campaign planners develop outreach strategies, they should consider older Latinos—a large demographic that could fuel decisive swing votes in many upcoming local and state elections.
While younger Latinos are commanding widespread attention in the U.S. marketplace, older Latinos’ purchasing and consumption preferences can offer a unique opportunity for advertisers and marketers to extend their reach to a fast-growing consumer group in an increasingly multicultural U.S....
Hispanic Baby Boomer (50-64) and Greatest Generation (65+) consumers are redefining retirement by living and working longer, establishing increased wealth potential and bearing the torch as the cultural matriarchs in their families and communities.
The power of black influence is something businesses and content creators should consider when developing strategic marketing campaigns and programs not only for African-American audiences, but for the general population, too.
This report focuses on African-Americans with annual household incomes of $75,000 or more. Their size and influence is growing faster than non-Hispanic whites across all income segments above $60,000, a story worth sharing.
African-American consumers are making gains and upending outdated stereotypes on multiple fronts—with affluence, influence and cultural diversity all on the rise. What are the consumption habits of higher-income African-Americans with a household income of $75,000 or more?
Not only do LGBT households make 10% more shopping trips in a year than the average U.S. household, they buy more at checkout. In aggregate, LGBT households spent an average of $4,135 at retail stores in 2014—7% more than non-LGBT households.
When it comes to looking for trendsetters in media and consumer products, brands and marketers would be wise to take note of American LGBT households.
Demographics and buying behavior are critical for any company to understand consumer preferences and demand. But consumer purchasing data can also help nonprofit organizations looking to better understand, serve and reach their populations of interest.
Will that be cash or credit? The way people pay for their purchases is a key component in their actual purchasing decisions. And for Asian-Americans, there is a strong affinity for credit cards.