Insights

The Future of Media Starts Here

Watch a recording of Nielsen's free virtual event, "The Future of Media," featuring a cross-media overview, buy-side fireside chat and panel of industry leaders who are defining this next era of video content.

LGBTQ+ Gamers are an Untapped Demographic

Simulation games inherently move at a different pace than role-playing, adventure and sports games, but they’re a go-to favorite among many players in a key gaming demographic: the LGBTQ+ community.

Beyond SVOD

In the U.S. streaming universe, the “other” players—everything other than Netflix, Hulu, YouTube, Amazon and Disney+ (which launched November 2019)—account for 23% of the total U.S. streaming pie. And the amount of time people spend watching this content is up more than 50% year-over-year.

The Nielsen Total Audience Report: August 2020

In this special edition of The Nielsen Total Audience Report, we dive into the world of working from home —how consumers felt about their productivity, engagement, challenges and the impact this new lifestyle has had on media and device usage.

Digital and Omnichannel Sweet Spots for Auto Advertisers

In today’s digital age, heading to an automotive dealership in person is far from the only way Americans shop for a new vehicle. Devices and technology have introduced a wealth of convenience and choice along consumers’ auto purchase journey. And online offerings have proved essential for the...