Matt Krepsik, General Manager, Planning and Outcomes Products at Nielsen discusses why taking a democratized approach to identifiers will help marketers build direct relationships with their diverse consumer bases across platforms.
Learn about smart marketing and advertising strategies for brands of all sizes to meet the escalating pressure to drive return on investment.
Given that connectivity affords millions of Americans the ability to work from home and provides countless children across the country access to virtual schooling, it’s fair to say that virtual is the new IRL.
Given the scope of change this year, the adjustments that brands and retailers need to make are widespread, spanning everything from communication methods to marketing messaging to varied product assortment—even the best times to communicate with consumers.
Watch a recording of Nielsen's free virtual event, "The Future of Media," featuring a cross-media overview, buy-side fireside chat and panel of industry leaders who are defining this next era of video content.
Game spending is still on track for a record-breaking 2020, but consumer anticipation for next-generation consoles and the growing popularity of subscription services diminished demand during the holiday weekend.
Watch this on-demand webinar to gain insight into today's streaming landscape, nation-wide streaming TV viewership trends and takeaways to adapt ad-supported video on demand (VOD) streaming for success.
Simulation games inherently move at a different pace than role-playing, adventure and sports games, but they’re a go-to favorite among many players in a key gaming demographic: the LGBTQ+ community.
Watch the on-demand webinar to explore findings from the August 2020 edition of Nielsen's Total Audience Report: Special Work From Home Edition.
In the U.S. streaming universe, the “other” players—everything other than Netflix, Hulu, YouTube, Amazon and Disney+ (which launched November 2019)—account for 23% of the total U.S. streaming pie. And the amount of time people spend watching this content is up more than 50% year-over-year.