With more content today than most of us know what to do with, what defines a hit is undoubtedly different than 20 or 30 years ago. But HOW we define a hit is perhaps more important.
Recent trends suggest that viewers are migrating to an extended playback window for consuming TV content, and viewing behavior after the first week of a linear telecast provides this critical insight.
When the mercury drops and the holiday season arrives, consumers huddle indoors and enjoy a bevy of seasonal programming—as well as commercial content—that speaks to this “most wonderful time of the year.”
Television in 2016 was all about court rooms, cat fights and comebacks. There was also an oversupply of sports narratives where the underdogs came out on top. U.S viewers were witnesses to historic comebacks against even more historic odds.
Much has been talked about with the growing business of SVOD these days. So knowing how consumers are adopting, interacting and using platforms and devices is paramount for the industry in order for players in this space to efficiently operate.
The rise of video-on-demand (VOD) programming choices is not only a great benefit to viewers—it also opens more opportunities for advertisers and content creators to reach them.
Hispanic Baby Boomer (50-64) and Greatest Generation (65+) consumers are redefining retirement by living and working longer, establishing increased wealth potential and bearing the torch as the cultural matriarchs in their families and communities.
Viewers have immense control over the choices they have amid the evolving ecosystem of devices and platforms for content discovery. In fact, they’ve never had more control than they do today. And as a result, we see a resounding growth in content consumption on digital platforms.
From smartphones to tablets and even the latest generation gaming consoles, today's technology is changing rapidly. According to Nielsen’s third-quarter Total Audience Report—formerly the Cross-Platform Report—this fragmentation doesn’t apply just to technology; consumers' viewing habits...
Just like the pumpkin-spiced latte created a major coffee craze, a wave of flavor innovators are unleashing an array of fruit inspirations they hope will have a similar effect on the beverages we enjoy at cocktail hour.