The Database: Getting Into the Game with Sports Marketing

This episode of The Database explores the ins and outs of sports marketing. With digital devices increasing fans' access to their favorite sports, as well as new ones, the opportunities for brands and rights holders are growing—provided they can engage today's fans.

Millennials on Millennials: TV and Digital News Consumption

Millennials have spending power and influence, and marketers are eager to reach them. Their particular media habits differ vastly from past generations and have a major impact on the overall media landscape and how content is consumed. This is the “it” demographic among marketers around the...

Unscripted and Variety Programs Deliver Prime Viewers Away from the Couch

Whether it’s watching at a friend’s house, in a waiting room at a doctor’s office or at the workplace, consumers are taking their viewing habits out-of-home and wherever the road takes them. That’s why understanding this independence from viewing content at home is vital in helping inform...