This episode of The Database explores the ins and outs of sports marketing. With digital devices increasing fans' access to their favorite sports, as well as new ones, the opportunities for brands and rights holders are growing—provided they can engage today's fans.
Social media platforms have become increasingly valuable for celebrities and businesses in expanding their reach and influence—providing a more direct, authentic voice for entities to connect with their audiences.
For audio, the golden age is upon us because there simply have never been more ways to listen or more content available than exists today.
A recent Nielsen summer survey of OOH sports viewers 18 years and older to World Cup, MLB, PGA and NASCAR programming uncovered insights into this audience's viewing habits.
Of the U.S. homes that have a smart speaker, four out of 10 have more than one device in the household. Furthermore, 62% of smart speaker owners first started using the device within the last six months.
To better understand the TV-viewing habits of sport fans when they’re away from the comfort of their couches, Nielsen conducted a summer survey among persons 18 and older that provides directional insights into key areas of interest for advertisers: location, co-viewing habits, attention and...
Whether supporting the Alabama Crimson Tide or Auburn Tigers, residents of the greater Birmingham area earn bragging rights for the largest percentage of college football fans at a whopping 63% of the general adult population.
This year, the Classic Hits format saw the largest boost in audience during the warm weather months compared with the start of the year. The format achieved the same feat—winning the annual “format of the summer” race—in both 2014 and 2015.
Millennials have spending power and influence, and marketers are eager to reach them. Their particular media habits differ vastly from past generations and have a major impact on the overall media landscape and how content is consumed. This is the “it” demographic among marketers around the...
Whether it’s watching at a friend’s house, in a waiting room at a doctor’s office or at the workplace, consumers are taking their viewing habits out-of-home and wherever the road takes them. That’s why understanding this independence from viewing content at home is vital in helping inform...