While they often don’t receive the same level of attention as men’s sports, a new Nielsen Sports research project highlights untapped potential and new commercial opportunities for rights holders, brands and media.
The rate of change in women’s sports is one of the most exciting trends in the sports industry right now. For rights holders, brands and the media, this represents a chance to develop a new commercial proposition and engage fans in a different way.
Interest in the Ryder Cup is strongest in the U.K. with 20% of the population being interested in the Ryder Cup, followed by the U.S. and Spain. In France, this year’s host country, 6% of the population is interested in the event.
When it comes to video, U.S. consumers aren’t ready to settle if they don’t find something they’re truly interested in. And that means they’re freely opening their wallets for streaming and downloadable content, to subscribe to video services, and to buy physical DVDs and Blu-ray discs.
In the U.S., 31.7% of people ages 16-69 are interested in the U.S. Open, making it more popular than Wimbledon, the French Open and the Australian Open.
The Nielsen Video 360 report explores how consumers in the U.S. discover and view film and TV content across devices and channels, the drivers and barriers to purchase, attitudes around long-form and short-form content, and the trends in free and paid streaming.
Fantasy sports participation has steadily increased over the past few years, coinciding with the rise of daily fantasy sports games and a growing number of websites and apps to help players stay current with player stats so they can stay ahead of the competition.
Major League Soccer (MLS) has come a long way over the past decade. While “football” continues to dominate as the most popular sport globally, soccer has been gaining ground in the U.S.
Consumers under age 30 in China are of particular interest to sports properties and brands due to their wide range of interests, international sports fandom and receptiveness to sponsorship.
Podcasting continues to grow in popularity year after year in the U.S. And brands are taking notice—particularly those in the fast-moving consumer goods space. For advertisers looking to reach these fans, understanding purchasing habits by genre is important.