Riding the Tide of Sentiment Change and the Need for Tailored Engagement Strategies
Face masks, working from home, social distancing and businesses operating at partial capacity remain constant reminders of our new world, and consumers see it with different eyes than before the COVID-19 pandemic arrived.
2016 World Sports Review
Global sport's top-line metrics, notably global sponsorship and media rights spend, continued to point in the right direction in 2016 but it was also a year of rapid change across the industry.
Newswire | Spend Smart – Maximize Your Marketing Efficiency in Russia | Nielsen
Andrey Dvoychenkov, Customer Analytics Leader With the pull for consumer’s attention at an all-time high, how do you ensure your marketing campaign is delivering on the investment? Finding the best mix of media and trade promotions to drive incremental sales doesn’t always need to cost a lot....
Using Mobile to Drive Business in Germany | Nielsen
Are you thinking mobile yet… if not you should be. Consider these stats: There are 5.2 billion mobile subscribers globally (77% of the world’s population). In 2012, smartphone sales will overtake computers. By 2013, more people will access the Internet through their mobile than through a PC. By...
The U.K’s 10 Most-liked TV Ads of 2010
Aleksandr Orlov, the meerkat star of the Compare The Market ads, has held off stiff competition from Lewis Hamilton, Mr. T, Dannii Minogue and Lionel Messi to make the ad featuring his great-grandfather’s victory over a mongoose army the U.K.’s most-liked TV ad of the year. Orlov won...
U.K. Web Use Up 65% Since 2007 – Social Networking more than Doubles
Web users in the U.K. spent 65% more time online in April 2010 (884 million hours) than they did in April 2007 (536 million hours), according to UKOM (The U.K. Online Measurement Company), a media industry measurement of U.K. consumers’ online activity delivered by Nielsen. Although overall...
From Buzz to Sales The Impact of the UK’s X-Factor
A Nielsen Company analysis of the UK’s X Factor, reveals that guest stars originally discovered by talent shows saw the largest levels of sales, buzz and radio airplay. UK Digital Download Sales According to the recorded music industry trade body, the BPI, digital downloads account for 98...
Brits Increasingly Wise to Smartphones as 10 Million+ Browse the Mobile Web
The British have taken to smartphones like the iPhone and Blackberry with gusto, according to new research from The Nielsen Company. The number of people in the UK using smartphones increased 10 percent between the second and third quarters of this year, from 5.6 million to 6.2 million. While...