Riding the Tide of Sentiment Change and the Need for Tailored Engagement Strategies
Face masks, working from home, social distancing and businesses operating at partial capacity remain constant reminders of our new world, and consumers see it with different eyes than before the COVID-19 pandemic arrived.
A Look at How Home Care Product Claim Preferences Have Shifted Amid the COVID-19 Pandemic
The sentiment around staying safe and hygienic has amplified the relevance of certain product claims. Specifically, consumers now believe product claims focused on killing germs, providing immunity and overall health promotion are more relevant than claims around naturalness, sustainability,...
2016 World Sports Review
Global sport's top-line metrics, notably global sponsorship and media rights spend, continued to point in the right direction in 2016 but it was also a year of rapid change across the industry.
Consumer Confidence Steady Across Much of Europe Before Brexit, but Low Scores Persist
Notching a one-point increase from the first quarter, European consumer confidence was largely stable in the second quarter of 2016, at 79. Notably, consumer confidence improved from the first quarter in 22 of the 34 measured markets in the European region.
Concerns About Terrorism and Immigration Seem to be Weighing on Consumers in Western Europe
Consumer confidence declined four points in the U.K. (97) and one point in Germany (97) in the first quarter of 2016, as a favorable outlook for jobs worsened. Job prospect sentiment and immediate spending intentions also fell in in both countries.
Confidence Is Rising in Europe, But Concerns Remain
Consumer confidence throughout the European region continued its steady, uphill climb in the third quarter, as 21 of 32 markets (66%) showed index score improvements from the second quarter.
European Consumer Confidence Reaches Highest Regional Score In Five Years
Though global consumer confidence declined one index point in the second quarter of 2015 to a score of 96, the European region increased two points to 79—the highest regional score in five years. In fact, 21 of 32 European markets (65%) were more optimistic than at the start of the year.
Green Shoots of Confidence Are Sprouting for Recession-Minded Europeans
Recession-minded Europeans found a silver lining in the first quarter of 2015 for, despite the fact that the region remained the least optimistic globally with an overall consumer confidence index score of 77. And Nielsen’s Global Consumer Confidence and Spending Intentions Survey showed that job...
Global Consumer Confidence Is More Upbeat in 2015, but Variation Exists Across Markets
Starting the year positively, global consumer confidence saw an increase of one point from fourth-quarter 2014, with an index score of 97. After a slight dip at the end of last year, when all regional confidence scores declined, it was a more upbeat start to the year, as confidence increased...
Uncommon Sense: Breaking the Cycle of Trade Promotion "Spend" in Europe
Spend more than a few minutes in a conversation with someone in the CPG industry and you’ll almost inevitably find yourself discussing the spiraling cost of trade promotion. In Europe, decent returns on trade promotion spend are increasingly hard to generate. So how can we turn things around?