As Consumer Optimism Rises, So Will Brand Engagement
As consumers increasingly think about life and their activities away from home, brands and marketers need to focus on how individual consumers and consumer groups are prioritizing their re-emergence.
As Consumer Spending Increases in the U.S., More Americans are Ready to Open Their Wallets
Nothing illustrates Americans’ resilience quite like consumer spending. And after living alongside COVID-19 for the past eight months, a majority of U.S. adults are ready to mask up, leave home and get back to a lifestyle that’s not hampered by crisis—albeit safely.
Progress, But Not Equal Pay
When it comes to equal wages, Latinas in the U.S. are paid far less on average than their White male colleagues. In fact, of all the equal pay day observances of the year, #LatinaEqualPayDay is notably the last one.
Understanding Consumer Sentiment Can Help Companies Adjust as the U.S. Begins to Re-Open
As businesses across the U.S. begin to re-open, companies need to understand evolving consumer sentiment before assuming that open-for-business means business as usual.
It’s Time for Facts, Not Fear: Asian Americans are Doing Their Part
We’ve seen many headlines about Asian Americans falling victim to hate and harassment amid the COVID-19 pandemic. But we are not a community that will sit quietly and turn a blind a eye. We are one with a voice to be heard.
The Million Dollar Fine
If you’re a woman in North America, the OECD estimates that you make $10,000 less than your male counterparts each year, and you’re charged between $1,300 and $2,135 more for products and services. It’s a gender fine that adds up to about half a million dollars over your lifetime—and...
The Database: Can Corporate Citizenship Be Good for Communities and the Bottom Line?
This episode explores how brands are incorporating corporate social responsibility into their daily business practices, how they’re engaging their employees to amplify their impact and retain talent, and how social good can be good for communities and the bottom line.
The Database: The Business of Sustainability
By 2021, we expect sustainably minded shoppers in the U.S. to spend up to $150 billion on sustainable consumer packaged goods. But while we’ve been tracking sustainable intentions and spending trends for some time, we wanted to explore the broader impact of this behavior – what it means for...
Modern Day Women: The Powerhouse That Invests, Engages and Influences
What if you could easily reach a dynamic audience that is influential, educated, entrepreneurial and committed to the continued growth of society? Increasingly, that driving force is women, a rumbling economic powerhouse.
The Fast Lane to Vehicle Sales: Understanding the Paths to Purchase
When it comes to large purchases, buying a new or used vehicle is near the top of the list. But before they drive their new purchase off the lot, consumers have a lot of decisions to make about the type of vehicle they plan to buy.