In financial services, an abundance of brands have historically focused more on sales activation tactics than brand building, which makes it challenging to engage new customers and drive long-term growth.
Technology, access to information, digitization, personalization and virtualization are shaping the future of the financial services landscape.
This report showcases the growth and power of the Asian American community along with the key opportunities for action.
Learn more about how both traditional financial institutions and financial disruptors can win with consumers in this new digital banking age.
With digital growth, financial services consumers are increasingly gravitating to new companies—not their primary banks—for their financial services needs.
As consumers increasingly think about life and their activities away from home, brands and marketers need to focus on how individual consumers and consumer groups are prioritizing their re-emergence.
Nothing illustrates Americans’ resilience quite like consumer spending. And after living alongside COVID-19 for the past eight months, a majority of U.S. adults are ready to mask up, leave home and get back to a lifestyle that’s not hampered by crisis—albeit safely.
When it comes to equal wages, Latinas in the U.S. are paid far less on average than their White male colleagues. In fact, of all the equal pay day observances of the year, #LatinaEqualPayDay is notably the last one.
As businesses across the U.S. begin to re-open, companies need to understand evolving consumer sentiment before assuming that open-for-business means business as usual.
We’ve seen many headlines about Asian Americans falling victim to hate and harassment amid the COVID-19 pandemic. But we are not a community that will sit quietly and turn a blind a eye. We are one with a voice to be heard.