Insights

Pedal Power: Americans’ Love of Cycling

While only the most elite cyclists in the world will compete in the 21 grueling stages of the 105th Tour de France this month, millions of Americans take to their bikes to the streets and paths around their neighborhoods regularly for exercise and leisure.

Gen Z: The Elusive Generation

For the last decade or so, Millennials have been the generation that every brand has sought to engage as their spending power has grown. With this generation now past teenage years, however, digital advertisers are shifting their focus to the succeeding generation, Generation Z or Gen Z.

Asian Americans: Digital Lives and Growing Influence

Asian-American consumers are expanding their influence and voicing their preferences as customers, audiences and voters like never before. Thus, understanding this group has become more important for any organization servicing the American public.

Trending Long-Term Radio Listening Habits in February

In the world of radio, we’ve been noting the impact of shifting habits and cyclical trends that appear consistently in the data and Nielsen’s February PPM ratings give us a chance to weigh those cycles—and changes—over a significant period of time.

Total Consumer Report: March 2018

Navigating the FMCG landscape has become difficult. It’s not just the consumer path-to-purchase that’s grown in complexity. The playing field for manufacturers and retailers has evolved as well.

Total Consumer Report, Volume 3

As we begin to reflect—and in many cases celebrate—another year passed, the intent to spend on vacations and holiday excursions has also increased. After covering one’s living expenses, 36% of Americans would spend their spare cash on a getaway, up 12% from a year ago.

How Celebs and Brands Can Get in the Game with Gen Z

Much has been said about Millennials, Generation X and Baby Boomers, but what about Generation Z? When it comes to the sports industry, teams and sponsors may have to up their games to effectively connect with the latest consumers to reach adulthood and the ones soon to be having bank accounts of...

Total Consumer Report, Volume 2

Change is upon us. From new consumers entering the market to new service models disrupting the norms of how and why we buy… the fast-moving consumer goods landscape is dynamic to say the least.