Insights

Global Advertising Up Slightly In Q2 2008

Advertising in Africa, Asia Pacific, Europe, and North America grew by 1.5%, year-over-year, in the second quarter of 2008, Nielsen reported Wednesday. Strong advertising growth in the Asia-Pacific region (+7.6% over Q2 2007) drove the increase, according to data released in Nielsen’s latest...

First Quarter Global Advertising Up 4% From 2007

Despite mounting economic pressures, first quarter global advertising spending was up 4% from the same time period last year, according to Nielsen. Ad spending in Africa grew by over 16%, while the Asia Pacific region recorded almost 10% growth during Q1 2008.  In North America and Europe,...