Multicultural Consumers Are Streaming Content More Than Ever as Social Distancing Continues
As we explore and analyze the impacts of current events like the novel coronavirus (COVID-19) on media consumption, we certainly can’t ignore the influence of multicultural consumers in the U.S.
Nielsen TV: The Power of Influence Along the Latinx Consumer Journey
With the benefit of 24/7 connectivity and the ability to crowd-source opinions with the tap of a screen, today’s path to purchase is rapidly being influenced by others. But for members of the Latinx community, recommendations carry significantly more weight.
La Oportunidad Latinx: Cultural Currency and the Consumer Journey
In the U.S. today, Latinx consumers are melding the physical and digital worlds to create personalized, culturally relevant shopping experiences on their own terms.
Tops of 2018: Organic
While organic products are growing popularity, they're not necessarily a fad. Sales of organic FMCG haven’t waned, and given sales trajectory across the store, organic appears to be an age-old growth driver that’s here to stay.
Nielsen TV: Insights into the Digital Discovery of U.S. Hispanic Consumers
While most consumers today are fairly well connected and digitally savvy, the motivating factors behind connectivity aren’t homogeneous across consumer groups. For U.S. Hispanics, the reasons behind connectivity and what they’re seeking is different from the general U.S. population.
Nielsen TV: U.S. Hispanics are Young and Strengthening Their Economic Prowess
Latinos account for more than half of the U.S. population growth from 2016 to 2020 and up to 80% by 2040-2045. And that population increase has significant implications when it comes to consumption, largely because the median age of U.S. Hispanics is notably lower than that of non-Hispanic White...
Young, Digital and Social: Connecting with Today's Hispanic Consumers
Hispanic consumers are young, digitally connected and socially engaged. For brands and marketers, connecting with this important and growing consumer segment requires action now.
The Online Beat Drives Latinx Lives
Music has long been a cultural connector for Latinx* consumers across all ages. This proclivity for music, combined with a preference for everything digital, has made music an important online activity—both personal and social—for Latinx consumers.
The Database: A Look at the Growing World of Streaming and Over-the-Top Video
This episode of The Database explores the growing universe of streaming video and over-the-top content. We delve into the technologies consumers are using to tap into this content, the growth in the amount of content they’re consuming, as well as how these trends are shaping the overall video...
The Database: Meeting Today's Multicultural Consumers
African Americans, Asian Americans and Hispanics represent approximately 40% of the U.S. population—that number is growing. Learn what drives multicultural consumers to spend and how marketers can reach and engage these shoppers.