Insights

Newswire | Connected Devices: How We Use Tablets in the U.S. | Nielsen

With new entrants like the Samsung Galaxy and the Motorola Xoom, the market for tablet computers is heating up in the United States, even though iPad continues to dominate the conversation – and market. That’s the word from The Nielsen Company’s latest in-depth research on mobile connected...

Connected Devices – Does the iPad Change Everything?

This webinar looks at the growing popularity of connected devices – especially Apple’s iconic tablet computer, the iPad – and how they are starting to change how people consume media. And with sales of these devices expected to be a bright spot in an otherwise lackluster holiday shopping...

Connected Devices: Does The iPad Change Everything?

The growing popularity of connected devices – especially Apple’s iconic tablet computer, the iPad – are starting to change the how people consume media. And with sales of these devices expected to be a bright spot in an otherwise lackluster holiday shopping season, everyone, be they media...

Connected Devices Does the iPad Change Everything

The growing popularity of connected devices – especially Apple’s iconic tablet computer, the iPad – are starting to change how people consume media. And with sales of these devices expected to be a bright spot in an otherwise lackluster holiday shopping season, everyone, be they media...

Twitter Fuels iPad’s Big Buzz, but Sentiment Generally Neutral

Apple’s new wireless tablet, iPad, generated media reviews from “game changer” to “just a big iPod Touch.” On the day of its release, three of the top 10 most linked to news stories centered around the device. Based on Nielsen buzz data, the consumer sentiment, while...