When it comes to video, U.S. consumers aren’t ready to settle if they don’t find something they’re truly interested in. And that means they’re freely opening their wallets for streaming and downloadable content, to subscribe to video services, and to buy physical DVDs and Blu-ray discs.
The visibility of U.S. Hispanics highlights an increase in cultural inclusivity and civic representation as well as recognition of the community’s strides. With continuing progress in educational pursuits, economic gains and more, the Latinx community and its influence on the new American...
The Nielsen Video 360 report explores how consumers in the U.S. discover and view film and TV content across devices and channels, the drivers and barriers to purchase, attitudes around long-form and short-form content, and the trends in free and paid streaming.
The proliferation of technology, devices and content over time has also allowed media to reach more of us each week than ever before. When comparing which platforms reach the most Americans today, legacy platforms lead the way, with radio and TV topping the list, followed by smartphones.
Convenience isn’t just about store formats, products or packaging. And it means more than the latest technologies or new engagement strategies. Rather, it’s about every encounter, interaction and action that can help fulfill consumers’ growing demand for efficiency.
This episode of The Database takes a look at local and out-of-home TV viewing—who’s watching, the contributions they add to the overall viewing picture and how networks, advertisers and agencies should be looking at the evolving trends in the local and OOH TV environments.
U.S. audiences have never had as many options to access content as they do these days. In short, consumers in the U.S. seem like they can’t get enough of content and the possibilities for marketers to reach them, while fragmented, is an opportunity that is just too good to pass on.
The re-imagined Nielsen Total Audience Report examines overall media usage across linear and digital platforms, reviews consumer access to devices and services, digs deeper into TV-connected device use, explores usage differences across various ages and race/ethnicities, and provides insights into...
This episode of The Database explores the growing universe of streaming video and over-the-top content. We delve into the technologies consumers are using to tap into this content, the growth in the amount of content they’re consuming, as well as how these trends are shaping the overall video...
There are some things that are perfectly paired together when summer rolls around: beaches and barbeques, sunshine and sunscreen, and condiments and picnics. But did you know that podcasts are popular with over half of all barbeque sauce-, ketchup- and sunscreen-purchasing households?