Insights

Descubrimiento Digital: The Online Lives of Latinx Consumers

The visibility of U.S. Hispanics highlights an increase in cultural inclusivity and civic representation as well as recognition of the community’s strides. With continuing progress in educational pursuits, economic gains and more, the Latinx community and its influence on the new American...

U.S. Video 360 Report 2018

The Nielsen Video 360 report explores how consumers in the U.S. discover and view film and TV content across devices and channels, the drivers and barriers to purchase, attitudes around long-form and short-form content, and the trends in free and paid streaming.

The Media Universe: More Options, More Time, More Reach

The proliferation of technology, devices and content over time has also allowed media to reach more of us each week than ever before. When comparing which platforms reach the most Americans today, legacy platforms lead the way, with radio and TV topping the list, followed by smartphones.

The Quest for Convenience

Convenience isn’t just about store formats, products or packaging. And it means more than the latest technologies or new engagement strategies. Rather, it’s about every encounter, interaction and action that can help fulfill consumers’ growing demand for efficiency.

The Nielsen Total Audience Report: Q1 2018

The re-imagined Nielsen Total Audience Report examines overall media usage across linear and digital platforms, reviews consumer access to devices and services, digs deeper into TV-connected device use, explores usage differences across various ages and race/ethnicities, and provides insights into...

Podcasts and Picnics: The Perfect Pair

There are some things that are perfectly paired together when summer rolls around: beaches and barbeques, sunshine and sunscreen, and condiments and picnics. But did you know that podcasts are popular with over half of all barbeque sauce-, ketchup- and sunscreen-purchasing households?