Total Audience Report Series
Welcome to The Nielsen Total Audience Report hub, which features the latest reports, data and insights related to the report series. Discover how audiences are connecting with media today and how this is shifting our culture, as well as the advertising and media industry.
International Women's Day 2018: Celebrating Leading Women at the Box Office
While women are still less likely than men to appear in leading roles in box office hits globally, the number of women finding success at the box office has increased since the start of the century.
Video 360 2017 Report
The Nielsen Video 360 report explores how consumers in the U.S. discover and view film and TV content across devices and channels, the drivers and barriers to purchase, attitudes around long-form and short-form content, and the trends in free and paid streaming.
Tops of 2015: Entertainment
While books are one of our oldest forms of entertainment, reading remains a top spare-time activity for all ages around the globe. But what books consumers buying vary from print to digital.
Star Wars: The Franchise Awakens
With the release of The Force Awakens, a new Nielsen analysis explores the sales figures behind the franchise over the past few years, focusing on Star Wars-related discs, books, and consumer packaged goods.
The Force Is With Them: The Buying Power of Star Wars Fans
After staying mostly dormant for a decade, the Star Wars empire is ready to strike back. “The Force Awakens” arrives in theaters Dec. 18, and marketers are predicting that the new film will be a massive—and lucrative—blockbuster.
Frightful Fans: The Profile of Horror Movie Lovers
It’s a fantastically frightful time of year for moviegoers, with studios springing their most spine-chilling creations on audiences ahead of Halloween. And while scaredy cats may be waiting for it all to pass, millions of horror fans across the nation are treasuring this time of terror.
To Have And To Hold, Literally—Or Just To Watch Digitally? The Evolution of Home Entertainment
With 73% of Americans age 12 and up actively consuming movies and TV shows for home viewing, it’s important to understand the habits of such a powerful volume of consumers. Are they sticking with physical discs or moving to digital?
Home Entertainment Consumer Trends—Digital Transition Tracker Report: May 2015
Over the past few years, there has been a significant evolution in the way that TV and movie content is consumed. With consumers now having more control over how and what content they watch, their attitudes and behaviors toward TV and movies have shifted over time.
U.S. LGBT Shoppers Make More Trips, Spend More Than Average
Not only do LGBT households make 10% more shopping trips in a year than the average U.S. household, they buy more at checkout. In aggregate, LGBT households spent an average of $4,135 at retail stores in 2014—7% more than non-LGBT households.