Insights

Seeking authenticity

This report looks at how LGBTQ+ adults in nine countries perceive inclusion on various media platforms and advertising, LGBTQ+ visibility in media and how to improve inclusion of LGBTQ+ people in advertising and content.

Smarter metrics, better content

At every step of building and maintaining a catalog, content sources and distributors need to know if they’re buying the right content, promoting the right content and if audiences are connecting with it.

CTV and Streaming Glossary

This glossary aggregates many of the terms and acronyms pertaining to connected TV and streaming to provide clarity amid a quickly evolving and important space in the broader media industry.

Tops of 2020: Nielsen Streaming Unwrapped

2020 has been branded with an assortment of labels and titles, but from a media perspective, it was a truly transitional year for streaming video. Here's a recap of the most watched original shows, acquired content, and movies on streaming platforms.

Total Audience Report Series

Welcome to The Nielsen Total Audience Report hub, which features the latest reports, data and insights related to the report series. Discover how audiences are connecting with media today and how this is shifting our culture, as well as the advertising and media industry.

Video 360 2017 Report

The Nielsen Video 360 report explores how consumers in the U.S. discover and view film and TV content across devices and channels, the drivers and barriers to purchase, attitudes around long-form and short-form content, and the trends in free and paid streaming.

Tops of 2015: Entertainment

While books are one of our oldest forms of entertainment, reading remains a top spare-time activity for all ages around the globe. But what books consumers buying vary from print to digital.

Star Wars: The Franchise Awakens

With the release of The Force Awakens, a new Nielsen analysis explores the sales figures behind the franchise over the past few years, focusing on Star Wars-related discs, books, and consumer packaged goods.