Insights

Asian Americans: Digital Lives and Growing Influence

Asian-American consumers are expanding their influence and voicing their preferences as customers, audiences and voters like never before. Thus, understanding this group has become more important for any organization servicing the American public.

Total Consumer Report: March 2018

Navigating the FMCG landscape has become difficult. It’s not just the consumer path-to-purchase that’s grown in complexity. The playing field for manufacturers and retailers has evolved as well.

The Beverage Alcohol Media Report: Q2 2017

For craft breweries of all stripes, digital advertising is an increasingly important tool to engage with consumers and combat slow growth. In fact, craft digital advertising spend now accounts for 12.5% of total beer digital spend, and brands of all sizes are testing the digital waters.

Total Consumer Report, Volume 3

As we begin to reflect—and in many cases celebrate—another year passed, the intent to spend on vacations and holiday excursions has also increased. After covering one’s living expenses, 36% of Americans would spend their spare cash on a getaway, up 12% from a year ago.