Insights

Welcome to The Database Podcast

From what you buy to the media you consume and much more, Nielsen has the data brands and marketers need to understand today's quickly changing marketplace. And this podcast aims to explore trends across industries using these data and insights.

The Beverage Alcohol Media Report: Q4 2016

When advertisers think of reach, TV and internet are usually top of mind but Nielsen’s data shows that radio has the greatest reach of all electronic media. This report highlights radio’s ability to reach legal drinking age consumers in general and Millennials 21-34 in particular.