With a combination of digital prowess, social savvy and voracious media consumption, Black women have very unique media habits and preferences.
Why are consumers starting their holiday shopping sooner? It turns out it’s part of a phenomenon called “holiday creep,“ and the first episode of “The Database,“ a new podcast from Nielsen dives into this trend and holiday retail 2017.
From what you buy to the media you consume and much more, Nielsen has the data brands and marketers need to understand today's quickly changing marketplace. And this podcast aims to explore trends across industries using these data and insights.
Whether it’s on radio or streaming services, Latinas’ consumption behavior and preferences reflect how their lives revolve around music.
As we’ve seen across the grocery retail landscape in the last several years, consumer appetites for transparency in the foods they consume have continued to rise, and that trend is heightened during the holiday season.
Change is upon us. From new consumers entering the market to new service models disrupting the norms of how and why we buy… the fast-moving consumer goods landscape is dynamic to say the least.
Latinas have increasingly become the breadwinners and purchase decision makers in their households. Retailers and marketers have an opportunity for growth if they are able to reach these powerful consumers.
Nielsen’s seventh installment in the Diverse Intelligence Series on Black consumers, African-American Women: Our Science, Her Magic, uses our insights to quantify #BlackGirlMagic.
Beyond in-store clinics and the traditional health care aisle of the store, a handful of departments should be top of mind for drug store retailers where more multicultural dollars are spent in comparison to non-Hispanic whites.
This report offers data and insights to Black women’s ability to drive product categories and shift culture—and make it look like magic.