For today’s consumers, an on-the-go lifestyle leaves less time to prepare traditional meals they may have grown up with. Grocery stores continue to provide an abundance of deli-prepared options that require no additional prep-time and are ready to eat.
Deflation, channel shifts, categories falling out of favor with consumers and many other factors have contributed to what appears to be an unprecedented slowdown in growth across FMCG and retail. But, as they say, appearances can be deceiving. Because, as it turns out, growth is still there, it’s...
When advertisers think of reach, TV and internet are usually top of mind but Nielsen’s data shows that radio has the greatest reach of all electronic media. This report highlights radio’s ability to reach legal drinking age consumers in general and Millennials 21-34 in particular.
For consumers across the U.S., the Fourth of July is an annual holiday to celebrate American pride and enjoy traditions both old and new. With the country’s increasingly diverse population, new flavors are being added to the holiday table.
In an ever-changing environment in which Asian Americans are having a greater influence in the marketplace, a recent study by Nielsen examined the engagement and impact of Asian American actors among Asian Americans as well as the general population.
Asian American influences are having a profound and recognizable impact on mainstream U.S. culture. At the helm of this influence, are Asian American women.
Asian American women are embracing new products, trends and experiences. And more and more, Asian American influences are having a profound and recognizable impact on mainstream U.S. culture.
Cinco de Mayo is just days away, and when it comes to fresh and packaged food, as well as alcoholic beverages (for legal-aged drinkers, 21+), Mexican-inspired spices, flavors and drinks dominate.
Millennials are a diverse group: 42% of them are multicultural. With this in mind, this report focuses on a key demographic within the generation—Hispanic Millennials—and their viewing habits around sports.
As the newest independent consumer group, multicultural Millennials are carving their own paths forward in several ways: They are bridging gaps between their own generation and others, and they are bridging gaps between their birth cultures and others.