With the release of the November audience trends, Sports radio stations are seeing the annual upswing that happens each year when football moves back to the top of the fandom food chain and the major league baseball season concludes with a thrilling month of playoffs. Since June, the audience...
Americans spend 87% of their AM/FM radio listening tuning into their three favorite stations. What’s more interesting is that 58% of all listening goes to just one station, the listener's favorite.
Neuroscience shows us that, when used correctly, music can put viewers and listeners in a more positive mood, leading to a greater reliance on intuition and a reduction in both critical thought and focus on detail.
Whether it’s on radio or streaming services, Latinas’ consumption behavior and preferences reflect how their lives revolve around music.
When holiday programming hits the radio dial, things change. Between Thanksgiving and the New Year, when holiday stations see their largest spikes in audience, the mere presence of all-Christmas Adult Contemporary stations affect the radio habits for many other formats, too.
On average, Americans spend just over 32 hours a week listening to music in 2017, up 5.5 hours over last year. How is this possible? Technology. At home, at work and traveling in between, people are consuming more music than ever before, from more devices.
It’s not unusual to see spikes in News/Talk listening in the fall. In addition to being ripe for worsening weather, News/Talk radio audiences always grow in the lead up to U.S. presidential elections, as we’ve seen in recent cycles.
According to our annual Music 360 report, 93% of the Hispanic population (age 13+) in the U.S. listened to music in the past year, and 59% consider music important, compared with 51% of the general population.
Music 360 is a comprehensive, in-depth study of consumer interaction in the U.S. It examines curation, streaming and exclusive content, the impact of technology, the continuing success of radio and the influence of social media.
Today’s Latina is socially engaged in ways that are personal, regional and national. Armed with a sense of purpose and determination, they are taking the reins of their own future and making influential strides along the way.