Insights

New Role For Chinese Olympians Product Endorsers

Olympics advertising featuring Chinese athletes like basketball player Yao Ming and hurdler Liu Xiang appear to be paying off for advertisers. In a Nielsen survey of Chinese consumers conducted in May 2008, Olympics ads featuring celebrity endorsements by Chinese athletes were among the most...

Olympics Viewers Go Multimedia

For perhaps the first time in Olympics history, a significant number of viewers will track the Games’ results via their mobile phones.  American consumers are particularly likely to view Olympics content on their phones, a recent survey by Nielsen Mobile found.  Consumers in the UK and...

Historical TV Ratings For Past Olympics Broadcasts

Nielsen has tracked television ratings for all summer and winter Olympic Games broadcasts since 1968. Ratings data for Olympic Games telecasts from 1968 to 2006 — including ratings for opening and closing ceremonies and average ratings for each...

TV Viewing, Ad Spending Boosted By Past Olympics

Television viewing in the U.S. spiked by 17% during the Atlanta Summer Olympic Games in 1996, while TV viewing in Australia during the 2000 Sydney Summer Games jumped by 39%, according to a recent Nielsen report analyzing media trends from past Olympics. Nielsen’s report also found that...

2000, 2004 Olympics The Advertisers Remain The Same

The New York Times reported Monday that NBC Universal may earn more than $1 billion in TV and online advertising sales for the Beijing Olympics. The story noted that the largest TV advertisers have not changed in recent Olympics.  Six companies, including official sponsors like Coca-Cola and...