Now is the time for marketers to prepare for a world without third-party cookies if they want to be able to outperform their competitors.
The increasing appeal of podcasts to general audiences is exactly why brands and agencies need to be tracking engagement with them and leveraging the opportunities in their marketing strategies and campaigns.
First-party data is powerful. That’s unquestionable. But it’s limited. Why? Because it only captures the engagement that happens when a consumer is “with” the brand.
This issue of Podcasting Today presents an overview of who is listening to podcasts, how often they’re listening, as well as insights into the unique ability of podcasts to drive stronger brand recall than traditional forms of advertising.
As the media industry plans for a future without third-party cookies, many are quick to jump to the implications for advertisers and their digital marketing efforts to stay connected with consumers. But the implications are just as meaningful for publishers.
This glossary aggregates many of the terms and acronyms pertaining to connected TV and streaming to provide clarity amid a quickly evolving and important space in the broader media industry.
Without third-party cookies, first-party data will become foundational in how brands connect with their customers and other consumers.
As the cornerstone of many living rooms around the world, the TV set remains a fixture for media consumption. That consumption, however, looks much different than it did a few years ago.
An over-reliance on short-term sales drivers among many brands results in an unbalanced marketing strategy. In marketing, balance is key.
The appeal of conversion-driven marketing is clear, given the ability to register quick, measurable results. However, that shouldn’t overshadow brand building.