Insights

COVID-19: Key questions all marketers should be asking

Staying put is what’s best for reducing the spread of the COVID-19, but home bound consumers are having an immediate impact on brands. Marketers now have to reduce spending while continuing to engage buyers. How can businesses support their brands and make money in such uncharted waters?

COVID-19: The Unexpected Catalyst for Tech Adoption

Challenges arising from the spread of the new coronavirus (COVID-19) are likely to accelerate the use of existing and new technologies and tools as consumers go into lockdowns, millions are forced to work from home and digital connectivity takes even more of a hold on everyday habits.

Which Consumer Attitudes Will Shape the Streaming Wars?

Content creators and platforms battling for audiences will be happy to know that consumers are willing to crown multiple champions. According to a special Streaming Wars edition of the Nielsen Total Audience Report, which serves as the industry’s premiere source of media truth across platforms,...

Tops of 2019: Video Games

In the video game industry, connectivity and access to media have fueled an immense surge in free-to-play games. That surge has helped propel topline revenue and audience growth—both of which will continue in the years to come, largely because of massive hits like Fortnite and Pokémon GO.