Tops of 2019: Video Games
In the video game industry, connectivity and access to media have fueled an immense surge in free-to-play games. That surge has helped propel topline revenue and audience growth—both of which will continue in the years to come, largely because of massive hits like Fortnite and Pokémon GO.
Webinar: Growing Your Online Sales Starts With the Upcoming Holiday Season
There’s a lot riding on your online holiday strategy. The last three months of the year account for 30% of online CPG sales, and they welcome a flood of first-time online buyers. Do you know what motivates your online holiday shopper?
Preteens Need Modern Payment Options for Today’s Digital Video Games
Today’s digital video games feature many ways to lure gamers into opening up their wallets: microtransactions, downloadable content, gaming subscriptions, etc. Gamers, however, can’t purchase these digital offerings with cash. Traditionally, this is where credit cards come into play. So where...
Gen Z Sustainable Consumers Go Digital—and Use Activism to Shape a Smarter Market
By thinking beyond how to wield their individual spending power, Generation Z consumers are pushing their households and broader social networks to use the tools at their disposal to create real change.
Nielsen TV: Getting to Know the Next Generation of Video Gamers
Believe it or not, pre-teens bring quite a bit to the digital gaming table. Yes, most of the games they play are free, but game makers are steadily evolving their in-game monetization strategies to engage with this surprisingly valuable audience.
It's in the bag: Black consumers' path to purchase
African Americans are powerful consumers, wielding $1.3 trillion in annual buying power. These consumers' path to purchase is non-linear and technologically driven.
Streaming: Friend or Foe to Local Markets?
The typical U.S. adult streamer spends an average of just under one hour (57 minutes) streaming non-linear content to their TVs in a regular day. That’s significantly less time than streamers spend with linear TV: two hours 42 minutes.
Nielsen TV: The Power of Influence Along the Latinx Consumer Journey
With the benefit of 24/7 connectivity and the ability to crowd-source opinions with the tap of a screen, today’s path to purchase is rapidly being influenced by others. But for members of the Latinx community, recommendations carry significantly more weight.
The Nielsen Local Watch Report
The latest edition of Nielsen’s Local Watch Report, entitled “TV Streaming Across Our Cities,” focuses on the impact that streaming and access to subscription video on-demand services are having on the media landscape, particularly at the market level.
Amazon Share Is Declining Amid Online CPG Sales Growth…Is Now the Time to Double Down?
Although Amazon remains the global leader in CPG e-commerce, its share growth has fallen since 2017. But what does this mean for other online shopping platforms?