COVID-19: Key questions all marketers should be asking
Staying put is what’s best for reducing the spread of the COVID-19, but home bound consumers are having an immediate impact on brands. Marketers now have to reduce spending while continuing to engage buyers. How can businesses support their brands and make money in such uncharted waters?
Tracking the Unprecedented Impact of COVID-19 on U.S. CPG Shopping Behavior
For the two weeks ended March 21, 2002, total U.S. CPG sales (in-store and online) increased $8.5 billion from the two weeks prior. For context, that’s 15x the average rate of change for a typical two-week period.
In-Store Tech May Boost the Brick-and-Mortar Retail Resurgence
Brick-and-mortar retail may be readying for a resurgence. And somewhat ironically, a handful of digital brands are leading the charge.
COVID-19: The Unexpected Catalyst for Tech Adoption
Challenges arising from the spread of the new coronavirus (COVID-19) are likely to accelerate the use of existing and new technologies and tools as consumers go into lockdowns, millions are forced to work from home and digital connectivity takes even more of a hold on everyday habits.
Staying PUT: Consumers Forced Indoors During Crisis Spend More Time On Media
Regardless of whether you call it social distancing, quarantining or retreating to a safe place, heading home amid concerns about the novel coronavirus (COVID-19) is bound to affect media consumption habits. In fact, staying put in our homes can lead to almost a 60% increase in the amount of...
It’s Time to Think Omnichannel Shopper, Not Just Omnichannel
There’s no shortage of omnichannel chatter across the retail landscape, and that chatter has been building for quite some time. But now that 44% of American households are actively buying food both on- and offline, the industry needs to focus more on the consumer and less on the physical channel.
Which Consumer Attitudes Will Shape the Streaming Wars?
Content creators and platforms battling for audiences will be happy to know that consumers are willing to crown multiple champions. According to a special Streaming Wars edition of the Nielsen Total Audience Report, which serves as the industry’s premiere source of media truth across platforms,...
Tops of 2019: Video Games
In the video game industry, connectivity and access to media have fueled an immense surge in free-to-play games. That surge has helped propel topline revenue and audience growth—both of which will continue in the years to come, largely because of massive hits like Fortnite and Pokémon GO.
Webinar: Growing Your Online Sales Starts With the Upcoming Holiday Season
There’s a lot riding on your online holiday strategy. The last three months of the year account for 30% of online CPG sales, and they welcome a flood of first-time online buyers. Do you know what motivates your online holiday shopper?
Preteens Need Modern Payment Options for Today’s Digital Video Games
Today’s digital video games feature many ways to lure gamers into opening up their wallets: microtransactions, downloadable content, gaming subscriptions, etc. Gamers, however, can’t purchase these digital offerings with cash. Traditionally, this is where credit cards come into play. So where...