Featured Insights
From Great Panels Come Great Insights
At Nielsen, we believe that our panels make our company stand out. We devote a great deal of time and resources to ensuring that our panels produce high-quality data. By combining big data with smaller data sets from carefully chosen and measured households, we believe that we provide a higher...
Audio Today 2019
Radio continues to reach a large segment of Americans when they’re on the move, offering advertisers the ability to deliver the right message to the right audience at the right time.
Data Integration + Data Enrichment = Faster Insights
The combination of data integration and data enrichment enables sophisticated analytics to produce effective, actionable business intelligence—intelligence that was previously locked away in different systems.
Battle of the Brands: Consumer Disloyalty is Sweeping the Globe
Only 8% of global consumers are committed to the brands they purchase. That’s an alarming stat, and it highlights the challenge brands face as they seek to engage with consumers and retain them.
The New Black Friday? Prime Day’s Halo Effect Spans Beyond Gadgets (and Amazon Itself)
How big will this year’s Prime Day be? While there’s little doubt that it will continue on its upward trajectory, the growth areas might surprise you.
Choose it Or Lose It: Media Choice Abounds, But Many Americans Stay With What They Know
With so much choice available, how are modern consumers navigating the “paradox of choice” and deciding what to listen to and watch? Are they embracing subscription and and-demand services, or relying on traditional means like scheduled programs and live radio?
U.S. Music Mid-Year Report 2019
On-demand streaming continue to super-charge the U.S. music industry, as there were more than 507 billion on-demand streams in the first half of 2019. This exciting milestone was led by singles and albums by Ariana Grande, Billie Eilish, Halsey Khalid, BTS, LIl Nas X and Bad Bunny.
From Household to Hygiene Products, Private Label Is Upending Omnichannel Landscape
From Amazon’s new skin care line to Chewy.com’s new private-label pet food, retailer branded products are no longer a niche online. CPG private label accounts for 3% of online dollar sales, up from 1.3% two years ago, and some categories—particularly household care and baby products—are...
Assessing Retail Store Size and the Impact of E-Commerce
In looking at store count trends over the past 10 years, we’re able to forecast which categories are most vulnerable to future e-commerce growth. That’s because store count changes across the U.S. have moved in sync with the adoption of e-commerce across categories.
The Database: How Digital is Evolving Video Content
Regardless of how you define TV, there’s no mistaking the impact that advancing technology, internet connectivity, mobility, device fragmentation and platform diversity have had on the video industry. The result? A seemingly endless array of content that offers enough variety for even the...
Millennials on Millennials: Gaming Media Consumption
Games have become part and parcel of the Millennial media diet, with two in three U.S. Millennials now playing every month. Brands and media companies should add gaming to their media plans so they reach a highly engaged Millennial audience.
Game On: Video Games are a Staple Among Millennials’ Media Diets
How important are video games to Millennials? According to our latest Millennials on Millennials report, which focuses on video game consumption among this demographic two in three Millennials in the U.S. play video games every month.
The Database: Innovating for Today’s Omnichannel Shoppers
This episode dives into how manufacturers and retailers can innovate new products that meet consumers’ needs in today's increasingly digital retail landscape, as well as how Asian American consumers are leaning heavily into digital in their consumer journey and helping to drive shifts across...