In the U.S. fresh food space, the four trends offering the most opportunity at a macro level are transparency, convenience, health and snacking.
Women and multicultural consumers have become a driving force in the world of non-traditional tech and media, particularly when it comes to handheld devices. Mobile devices’ avenues for content and their wide availability are giving power to these diverse groups.
As we analyze key takeaways from Nielsen’s past two years of sponsorship valuation data and research around fan behavior and preferences, it’s evident that esports stakeholders have a lot to look forward to in the coming months.
There are just over 16 million OTA homes in the U.S. That comes out to just over 14% of households. Back in 2010, that number was much lower—5 million less, to be exact. That’s an increase of almost 50% over eight years.
Online is quickly becoming a viable shopping channel—even for fast-moving consumer goods (FMCG). In fact, Millennials are driving the growth of online shopping for FMCG products, with 61% saying they buy FMCG products online.
Online grocery, which currently accounts for 3%-4% of total grocery sales in New Zealand, continues to drive growth, and we expect that growth to accelerate in 2019 as retailers meet rising consumer demand with the continued rollout of their e-commerce programmes.
As of May 2018, more than 14% of all TV households—or 16 million homes—had “over-the-air” (OTA) TV status, and that number is on the rise. As consumers look for more on-demand and cost-effective options, there has been a resurgence in this cable status segment.
The music industry experienced significant overall growth in 2018, with total album equivalent audio consumption in the U.S. up 23% over 2017, driven by a 49% increase in on-demand audio song streams compared to last year.
With the vast amount of time Americans spend using their devices throughout the day, it is inevitable that some of this usage is occurring simultaneously.
Access and convenience are two key factors that determine how people consume media at different times. So, is prime time still relevant in this era of device fragmentation? The answer is a resounding “Yes.”