Insights

Diving Deeper into PPM’s News/Talk Surge

In February, News/Talk listening again remained strong, so we’re exploring this trend in more depth by breaking out the public, non-commercial stations from this group, along with some of the some of the less obvious storylines taking shape two survey months into the new year.

News Radio, the Talk of the Town

During election years, Americans are eager to stay up-to-date with information regarding the presidential race to the White House. Not surprisingly, more listeners tune in to News Radio during these years in their effort to stay informed.

African-Americans Exercise Their Power at the Polls

This year’s presidential election will likely be remembered as one of the most-talked about votes for years to come. And it follows another historic election where African-American voters flexed their political power in record numbers.