At Nielsen, we believe that our panels make our company stand out. We devote a great deal of time and resources to ensuring that our panels produce high-quality data. By combining big data with smaller data sets from carefully chosen and measured households, we believe that we provide a higher...
Radio continues to reach a large segment of Americans when they’re on the move, offering advertisers the ability to deliver the right message to the right audience at the right time.
The combination of data integration and data enrichment enables sophisticated analytics to produce effective, actionable business intelligence—intelligence that was previously locked away in different systems.
An estimated 45.6 million people tuned in to watch President Donald Trump deliver his State of the Union address in Washington, D.C., on Tuesday, Jan. 30, 2018.
In February, News/Talk listening again remained strong, so we’re exploring this trend in more depth by breaking out the public, non-commercial stations from this group, along with some of the some of the less obvious storylines taking shape two survey months into the new year.
An estimated 48 million people tuned in to watch Donald Trump’s first address to a Joint Session of Congress (the traditional first-term equivalent of the State of the Union) in Washington, D.C., on Tuesday, Feb. 28, 2017.
During election years, Americans are eager to stay up-to-date with information regarding the presidential race to the White House. Not surprisingly, more listeners tune in to News Radio during these years in their effort to stay informed.
An estimated 31 million people tuned in to watch Donald Trump’s presidential inauguration in Washington, D.C. on Friday, Jan. 20, 2017.
An estimated 71 million people tuned in to watch coverage of the 2016 presidential election during primetime on Tuesday, Nov. 8, 2016.
This year’s presidential election will likely be remembered as one of the most-talked about votes for years to come. And it follows another historic election where African-American voters flexed their political power in record numbers.
With the U.S. presidential election just around the corner, the political rhetoric is at fever pitch levels on both sides of the aisle. But what do consumers think about their involvement in the U.S. political system?
An estimated 71.6 million people tuned in to watch the final debate of the 2016 presidential election on Wednesday, Oct. 19, 2016.
While much of the political buzz in the U.S. has been focused on the race for the White House, the presidential election isn’t the only game in town this November. And when it comes to reaching local voters, radio is the strongest ticket on the ballot.