Insights

Nielsen Celebrates 90 Years of Innovation

It started with $45,000, an engineering degree…and a dream. Ninety years later, Arthur C. Nielsen Sr.’s dream has been reimagined many times over. On Aug. 24, 2013, Nielsen will celebrate its 90th anniversary. For us, this milestone is an opportunity to take a look back, and in the spirit...

2009 Academy Awards Advertising

The 2009 Awards aired 26 minutes of commercials (excluding promotional announcements and PSAs), three minutes more than the 2008 event. Hyundai replaced General Motors as the exclusive auto advertiser, and aired 4½ minutes of commercials, making it the top advertiser. Coca-Cola was next with 4...

Technology Expands, But TV Continues To Rule

Despite the proliferation of mobile devices and online video, television continues to capture the most viewers, according to recent Nielsen research.  But how people are watching television has evolved and it is these advances that have made TV more relevant than ever.  They aren’t...

CES 2009 Convergence is Finally Here

The 2009 Consumer Electronics Show in Las Vegas provided another exciting look into the future of electronics.  Two prevailing themes were that convergence – the long talked-about concept of uniting entertainment and information, and media with Internet – has truly and finally...

3-D Poised To See Green In 2009

If 2008 is any indicator, 2009 should be a stellar year for 3-D — with Hollywood studios, movie theaters, and Video On Demand poised to reap the rewards. Despite ticket prices of up to $25, audiences flocked to 3-D premium offerings in 2008. Several blockbusters, like “The Dark...

Nielsen, IMMI Release First Ever Out-Of-Home TV Ratings

FOX’s “House” and ESPN’s “Home Run Derby” are the most popular primetime programs on broadcast and cable, respectively, among U.S. TV viewers watching from their offices, fitness clubs, hotels, and bars. In July, each show drew 570,000 out-of-home viewers, according to Nielsen and...

Photo District News Unveils New Website

, Nielsen Business Media’s award-winning monthly magazine covering the professional photography industry, has revamped the look and feel of its website, PDNonline.com.  The magazine unveiled its redesigned site on Wednesday.  The new site provides improved navigation and search...

Werde To Replace Conniff As Billboard Editorial Director

Billboard executive editor Bill Werde has been named the magazine’s new editorial director.   In his new role, Werde will oversee the brand’s staff of editors and reporters worldwide.  He replaces Tamara Conniff, who is leaving to become president of music services for Irving...