Insights

2020 Holiday Media Pop-Up

This page highlights some of Nielsen’s biggest holiday advertising and viewing insights and predictions for 2020.

The Nielsen Total Audience Report: August 2020

In this special edition of The Nielsen Total Audience Report, we dive into the world of working from home —how consumers felt about their productivity, engagement, challenges and the impact this new lifestyle has had on media and device usage.

Cultural Connectivity Transformed

The insights in this report will help you understand ways to continue building trust with the Hispanic community during these uncertain times and through the journey to recovery.

Advertising in the Age of COVID-19

Faced with uncertainty about the future, many companies are responding by trying to freeze all activity, from hiring to marketing. But stopping and cutting all activity can only persist for so long without dramatic downstream effects. Adaptation will be the key to survival.

The Nielsen Total Audience Report: April 2020

This edition of the Nielsen Total Audience Report showcases how consumers across age groups and household types spend over 50% of their day connected to media reaching 12 hours and 20 minutes.