It's in the bag: Black consumers' path to purchase
African Americans are powerful consumers, wielding $1.3 trillion in annual buying power. These consumers' path to purchase is non-linear and technologically driven.
The Nielsen Audio Podcast: The (Neuro)Science Behind Great Radio Ads
How can broadcasters make their radio ads more memorable and more impactful with consumers? Neuroscience is how.
Choose it Or Lose It: Media Choice Abounds, But Many Americans Stay With What They Know
With so much choice available, how are modern consumers navigating the “paradox of choice” and deciding what to listen to and watch? Are they embracing subscription and and-demand services, or relying on traditional means like scheduled programs and live radio?
From Great Panels Come Great Insights
At Nielsen, we believe that our panels make our company stand out. We devote a great deal of time and resources to ensuring that our panels produce high-quality data. By combining big data with smaller data sets from carefully chosen and measured households, we believe that we provide a higher...
Audio Today 2019
Radio continues to reach a large segment of Americans when they’re on the move, offering advertisers the ability to deliver the right message to the right audience at the right time.
The Steady Reach of Radio: Winning Consumer Attention
The original electronic media, radio continues to reach more Americans than any other platform measured by Nielsen. Among adults 18+, radio reaches 92% of U.S. adults every week.
The Nielsen Audio Podcast: Your Brain on Audio
In a two-part series spanning episodes three and four, the Nielsen Audio Podcast sits down with Professor Rob Potter from Indian University to learn about using cognitive science to make better radio content.
What Do You Know, What Do You Say: Audiences Rely on Traditional Influences in a Content Crazy World
From smartphones to tablets to smart TVs, access to this type of content has never been easier. But the luxury of choice also serves as a double-edged sword. With a world of info and entertainment at their fingertips, how do audiences decide what to consume?
The Nielsen Total Audience Report: Q3 2018
In this edition of the Nielsen Total Audience Report, we are happy to share year-over-year comparisons of media use to show how consumer behaviors have shifted across comparable measurement intervals.
U.S. Consumers are Shifting the Time They Spend with Media
While live TV+time-shifted TV accounts for over four hours per day and radio accounts for nearly two hours of daily usage, consumers are shifting the specific media they spend this time with as their options broaden.