Insights

Media Habits Of The Hispanic Millennial Voter

Since the last presidential election Hispanic Millennial Voters have grown by nearly 2 million and make up a large proportion (40%) of the 19 million registered Latino voters. Finding ways to join the digital and traditional components of each medium will help in producing optimal results to reach...

Media Habits of the Non-Collegiate White Male Voter

Representing approximately one quarter of the registered voting population, Non-Collegiate White Male Voters are over 46 million strong. Heavily invested in the political future of their country, 82% report that they are registered to vote in their district of residence.

Media Habits of the African American Voter

Traditional media promises to provide the backbone for political campaigns working to engage the African American Voter. But campaigns have opportunities with digital and out of home via specific social media and video display networks. This infographic highlights media habits of the African...

Media Habits of the Single White Female Voter

While traditional media still holds strong for the Single White Female Voter, the importance of digital in reaching this key voter segment can been seen whether its enhancing the reach of traditional mediums via their digital audiences or reaching out directly to her via internet...

Newspapers Reach Shoppers and Spenders Consumer Goods

Both in print and online newspapers reach over 58% of shoppers and spenders across key categories such as consumer electronics, appliances, furniture, home accessories, and hardware/paint/lawn/garden. Newspaper readers like to shop around, appreciate quality and are brand loyal.

Newspapers Reach Shoppers and Spenders-Retail

Both in print and online newspapers reach over 58% of shoppers and spenders across key retail categories such as sporting goods, office supply, clothing, home and department stores. Newspaper readers like to shop around, appreciate quality and are brand loyal.

Trendsetting Shoppers – Puerto Rico

Who are the shoppers that determine the next big trend in retail? Finding and engaging the earlier adopters of new products can be the key to a successful product launch. Not only do those consumers buy the products for themselves but many others look to them as trusted advisors on their purchases....