Insights

Podcast Content is Growing Audio Engagement

As new media options like podcasts mature, U.S. consumers are opting to add them to their daily routines instead of simply replacing the traditional fare. And when it comes to audio, podcast listeners actually listen to more broadcast radio than people who don’t listen to podcasts at all.

Media Habits of the Hispanic Millenial Voter | Nielsen Local

Since the last presidential election Hispanic Millennial Voters have grown by nearly 2 million and make up a large proportion (40%) of the 19 million registered Latino voters. Finding ways to join the digital and traditional components of each medium will help in producing optimal results to reach...

Media Habits of the Non-Collegiate White Male Voter

Representing approximately one quarter of the registered voting population, Non-Collegiate White Male Voters are over 46 million strong. Heavily invested in the political future of their country, 82% report that they are registered to vote in their district of residence.

Media Habits of the African American Voter | Nielsen Local

Traditional media promises to provide the backbone for political campaigns working to engage the African American Voter. But campaigns have opportunities with digital and out of home via specific social media and video display networks. This infographic highlights media habits of the African...

Media Habits of the Single White Female Voter | Nielsen Local

While traditional media still holds strong for the Single White Female Voter, the importance of digital in reaching this key voter segment can been seen whether its enhancing the reach of traditional mediums via their digital audiences or reaching out directly to her via internet...