Welcome to The Database Podcast

From what you buy to the media you consume and much more, Nielsen has the data brands and marketers need to understand today's quickly changing marketplace. And this podcast aims to explore trends across industries using these data and insights.

The Back to School Lunch Meat Opportunity

As summer comes to a close, students across the U.S. are heading back to school and parents are once again facing the pressure of packing healthy lunches. For retailers looking to reach these shoppers, deli lunch meats could be a bright spot.

A Flavorful Fourth of July

For consumers across the U.S., the Fourth of July is an annual holiday to celebrate American pride and enjoy traditions both old and new. With the country’s increasingly diverse population, new flavors are being added to the holiday table.

Flowers for Mother's Day Are a Win for Retailers

A stop at the local grocery, convenience or drug store provides a vast array of beautiful flower bouquets, floral arrangements, potted plants and outdoor plants for those looking to express their love and admiration for their moms this Mother's Day.