Insights

Amazon Sees Strong Web, Financial Growth in Q2 2008

Investor’s Business Daily reported Wednesday that Amazon.com reported impressive second-quarter profits and sales, exceeding analysts’ expectations.  The company’s sales for the most recent quarter grew 41% to $4.06 billion, and its operating income increased by 86% to $217 million....

For Offline Retailers, Online Presence Now A Must

Offline businesses can no longer afford to forego investing in Websites and online advertising, Nielsen reported Tuesday. A new survey conducted in May by Nielsen Online found that 80% of consumer electronics purchasers visited a store’s Website before buying a product in-store.  The survey...

Rising U.S. Gas Prices Halt Discretionary Spending

High gas prices are forcing Consumers to combine shopping trips, eat out less, and stay home more, according to research released Thursday by Nielsen. In addition, nearly two-thirds (63%) of consumers are compensating for rising gas prices by reducing their spending, Nielsen found. That percentage...

A Little Customer Service With Your Coffee

In the next in a regular series of Ad Age columns, Nielsen Online Executive Vice President Pete Blackshaw examines how Canadian fast-food chain Tim Horton’s benefits from the unusually intense loyalty of its customers. While Starbucks has struggled with store closings and customer-service...

American Shoppers Seek Cheaper Alternatives

The Wall Street Journal reported Friday that American shoppers are abandoning more expensive alternatives and trading down — to store brands, smaller cars, and discount stores. With bargain-hunting and coupon-clipping all the rage, deep-discounters are seeing increased business, while pricier...

Gluten-Free Products On a Roll With American Consumers

An increasing number of U.S. consumers are adopting a gluten-free diet, the Los Angeles Times reported Monday.  People with celiac disease are required to avoid gluten, while others believe the diet boosts energy and improves digestion. The story noted that sales of gluten-free products increased...

As Summer Grilling Heats Up, So Do Costs

Despite high food costs, sales of favorite cook-out foods are expected to soar in preparation for Americans’ July 4 celebrations, The Nielsen Company reported Wednesday.  U.S. consumers are expected to purchase more than 110 million pounds or $215 million worth of hot dogs and 25 million pounds...

Let Them Eat Candy

Tough economic times have forced Americans to reduce their gasoline consumption and curtail spending sprees at the grocery store. But despite that, Americans are avidly consuming candy, Nielsen analysts told the Associated Press . Recent consumer research by Nielsen found that candy is one of...

Sony and The Supermarket

The Nielsen Company announced today that Sony Pictures Television (SPT)’s television and Internet properties reach households that account for 83.2% in annual spending for consumer packaged goods products.  This accounts for $346 billion in annual consumer spending.  The extensive analysis of...

Are Technophiles Assertive and Arrogant

Are you consistently obsessed with the newest technological gadgets hitting store shelves? An online study, conducted by internet ad network firm Mindset Media in partnership with Nielsen Online, has found that early adopters of new technology often display personality traits such as strong...