Asian American influences are having a profound and recognizable impact on mainstream U.S. culture. At the helm of this influence, are Asian American women.
While streaming is now the most popular way to access music, Record Store Day has added significant fuel to the resurgence of the vinyl LP—a format that is oddly defying an increasingly digital landscape.
How many things can you say for certain that you're paying attention to, or even seeing, at any given moment? Our brains just aren’t good at recalling the kinds of details marketers need to evaluate their efforts in a complex world. That’s where the right neuroscience tools can help.
Last Sunday’s Grammy Awards telecast showcased some of the biggest artists, albums and songs of the year. And while all the nominees saw some degree of sales and streaming increases, the real beneficiaries were the performers—regardless of whether or not they won.
The Daytona 500 is among the most prestigious events in motorsports, along with the Indianapolis 500, Monaco Grand Prix and the 24 Hours of Le Mans. The big race also ranks among America’s top 10 “can’t miss” sports events.
With a rising multicultural population, African-American, Asian-American and Hispanic consumers are influencing a variety of product categories and industries, including fresh foods.
The convergence of diverse multicultural taste profiles has exposed many Americans to new cuisines and created growing appetites for more adventurous meals, resulting in complex, while nonetheless tremendous, opportunities in food retailing.
Since the Best New Artist Grammy was first awarded in 1959, only a handful of winners have been country music artists. This year, not only are two of the nominees country artists, but they’re also women.
One team is a modern-day football dynasty. The other hasn’t been to a Super Bowl in nearly two decades. You could say the New England Patriots and Atlanta Falcons are polar opposites going into Super Bowl LI. Nielsen data shows that their fans are distinct as well.
As the Atlanta Falcons and New England Patriots prepare to hit the gridiron on Feb. 5, consumers across the country are gearing up as well. Many plan to catch the game on live TV and are figuring out which foods and beverages they’ll want when it’s time to sit down and root for their favorite...