Insights

The Nielsen Total Audience Report: April 2020

This edition of the Nielsen Total Audience Report showcases how consumers across age groups and household types spend over 50% of their day connected to media reaching 12 hours and 20 minutes.

The Nielsen Total Audience Report: Q3 2018

In this edition of the Nielsen Total Audience Report, we are happy to share year-over-year comparisons of media use to show how consumer behaviors have shifted across comparable measurement intervals.

The Nielsen Total Audience Report: Q2 2018

Access and convenience are two key factors that determine how people consume media at different times. So, is prime time still relevant in this era of device fragmentation? The answer is a resounding “Yes.”

Millennials on Millennials: TV and Digital News Consumption

Millennials have spending power and influence, and marketers are eager to reach them. Their particular media habits differ vastly from past generations and have a major impact on the overall media landscape and how content is consumed. This is the “it” demographic among marketers around the...